Monetate, a leading provider of multi-channel personalisation to the world’s best brands, and the company that claims to have influenced a third of total US e-commerce sales during Cyber week 2014, looks at five digital marketing trends that will impact retailers – and
Warner Bros. Consumer Products (WBCP) is proud to announce a partnership with TCC, the global market leader in developing retail marketing programmes that deliver measurable sales increase by influencing consumer behaviour. Marking the coming together of smart promotional mechanics with
Top names in the loyalty business from Europe and the Middle East have celebrated the inaugural Loyalty Awards and set the benchmark for best practice. Subway won the Best Loyalty Programme of the Year – Retail: Food for its Subcard 2011
Supplier funded promotions are the most efficient and cost effective promotional mechanism, according to new research by Nielsen; commissioned by retail marketing programme specialist, TCC. Nielsen has undertaken a year-long research programme to identify the most effective promotions over this
Indian global consulting and IT services provider, Mahindra Satyam, has launched a mobile couponing platform, designed to let retailers deliver multiple, targeted marketing campaigns and give customers access to coupon offers and information, on-the-go, via their mobile phones. According to the
Two thirds (65%) of British consumers want loyalty rewards that are more personalised and based on transaction history, according to an online survey commissioned by Steria, the IT-enabled business services provider. The survey, conducted by YouGov, polled 1,950 adults in
Health food retailer Holland & Barrett is piloting a customer loyalty programme in 40 selected stores in the Midlands, Yorkshire and Lancashire. The Rewards for Life programme is free for customers to join and will offer them four points for
Instant redemption opportunities, such as cash back at the checkout, are most likely to entice consumers to choose one loyalty programme over another. That’s one of the findings of new research from Mintel in the US, which explores how shoppers
