Swapi, an app that lets people swap loyalty points between brands, has raised £350,000 in seed funding as it counts down to launching in autumn 2021.
Rewards programmes are not delivering on their promise to drive customer loyalty for retailers, according to the latest research from Adyen, the payments platform of choice for many of the world's leading companies. The majority of customers (55%) say that
Leading digital guest experience platform, Paytronix Systems, recently announced a top market retailer had launched its loyalty program. That retailer was QuickChek Corporation. It operates 160 convenience store locations across New Jersey in the US. QuickChek has chosen to launch
It feels like a millennia ago that we were able to go into a store and browse the latest fashion, buy a coffee or sit and relax in a trendy bar. COVID -19 has changed the world – and it
Keeping your customers coming back time and time again is crucial in securing the long-term sustainability of your business – but how can you ensure they are getting the same high-quality service when ordering online as they might expect in-store?
One in six of UK shoppers have switched their main grocery store in the last 12 months, TCC Global reveals
A study of over 1,500 shoppers by TCC Global, a leading global retail marketing company has found that one in six (16%) of all shoppers have switched their main store over the last 12 months. 39% of shoppers said that
Loyalty, IoT, biometrics and AR and VR are top retail trends for 2017, says Capgemini
The study, conducted by customer engagement specialist Affinion in partnership with Oxford Brookes University, set out to understand the factors that influence a customer’s overall engagement with their favourite retailer. These findings form part of a bigger research project which
The global loyalty industry is growing at 10% per annum but is facing huge obstacles, largely due to the decline of consumer engagement and a perceived lack of benefit for merchants. Offering a unique solution to this problem is Bink
All Bar One has launched a new loyalty app, offering guests rewards, exclusive offers and an opportunity to build their wine and cocktail knowledge. The city bar brand, owned and operated by Mitchells & Butlers (M&B), has developed a digital loyalty
Digital payments apps are nothing without an integrated loyalty scheme, says Steve Rothwell, founder Eagle Eye Solutions
Research by truRating, the mass point-of-payment, anonymous consumer rating system, shows that independent retailers who fail to impress their customers are missing out on vital revenue by as much as 84%. According to the study, which collated over 22,000 ratings over
According to a new IBM (NYSE: IBM) Institute for Business Value study, two-thirds of global chief marketing officers (CMOs) believe that the single greatest business challenge that they currently face is industry convergence, as disruptive technologies break down barriers to
Global experience design agency, Foolproof, has released new research that indicates a decline in consumer appetite for the traditional loyalty card and highlights the future opportunities for mobile loyalty initiatives.
TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company. Valkenburg joins from advertising agency TBWA, where he has worked for the past 20 years. He will take up his new role on 4 January next
Retailing will become more personalised, collaborative and socially-influenced in the future, according to new research by Planet Retail. The report, titled The Future of Retail: 10 Trends of Tomorrow and featuring case studies from retailers around the globe, warns that retailers should
British consumers spent a record £16.5bn in 2014 on products and services bought through price comparison, voucher, cashback, loyalty and product review websites – 14% more than in 2013 – according to the Online Performance Marketing study conducted for the
Paul Hinds, senior vice president of retail at IRI, considers whether consumers will be loyal to discounters in the age of repertoire shopping It has become the norm to shop at Lidl and other discounters but all fashions do come to
Tesco dunnhumby sale will create opportunity for brands to engage with customers, says former data company director
Chris Newbery, director at Shopitize and a former director at dunnhumby, considers the implications of Tesco’s potential sale of the data company “Tesco’s rise in share price has been partly due to speculation over a £2bn sale of their data company, dunnhumby.
A survey of over 2,700 UK consumers has revealed over half (56%) claim they are regularly offered irrelevant rewards or discounts. These findings come despite 50% of the respondents citing loyalty programmes as a factor when choosing who to buy
Supermarkets need to communicate with mums more often to ensure shopper loyalty, Starcom MediaVest Group and Mumsnet have found from research into the shopping habits of mums. The survey, which sampled responses from 1,000 Mumsnet users, was conducted to provide
It’s time to make loyalty simple again, according to Text My Deal’s Alan Cohen. “Ofcom says SMS is still the UK’s most popular form of communication; 98% of texts are read. Compare that to 25% of emails and 30% of
Tesco is the nation’s preferred supermarket for shopping in-store, according to a new study commissioned by cashback and rewards platform, Quidco, which examined the nation’s attitude towards their grocery shopping. Additional research fielded in the wake of the news that Tesco overstated
A new online currency, epoints, claims it’s set to revolutionise rewards and retailers including John Lewis, SportsDirect.com, House of Fraser, Boots and Clarks are already on board. The programme launches with over two million redeemable products, gift cards and experiences; aiming
Collinson Group, a global leader in shaping customer behaviour to drive revenue and add value to its clients, has announced the acquisition of Welcome Real-time, an international provider of payment based loyalty solutions. Founded in 1997, Welcome Real-time’s award-winning technology integrates