Amazon you know about – but adidas Group and Walmart are also signature brands using graph database techniques to mine data relationships and offer customers a superior experience, says database expert Emil Eifrem We’re all very familiar with Amazon’s, ‘Customers who
Morrisons has reported a 0.2% increase in like-for-like sales (excluding fuel) for the nine weeks to 3 January 2016, encouraging researchers and paving the way for the further differentiation from its main rivals to win back shoppers.
Ravleen Beeston, Bing Ads’ UK sales director, reveals the top marketing trade buzzwords searched for in 2015 Beeston: meaningful connections 2015 saw the coming together of two worlds. Technology and advertising combined led to one word on marketers’ lips: data. More importantly,
Craig Teich, executive vice president of global sales, Connexity, has 10 top tips to increasing retail sales at Christmas time
Becoming a father is a significant and transformative experience; 82% of men globally believe that having a child changes the way they think about what it means to be a man. The modern man cherishes his dual role of provider
Big River Solutions creates and delivers pragmatic solutions in shopper marketing and category development for forward-thinking FMCG brands. Christine Edwards, director at shopper marketing and category development specialist, Big River Solutions, gives FMCG brands on surviving the supermarket SKU cull A new
Carrefour has chosen Acxiom’s Audience Operating System (AOS) to help maximise the effectiveness of its marketing campaigns. AOS will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise their ad
Well-staffed tills and a warm welcome are the key drivers of in-store purchasing among older consumers, who still value the personal touch in an age of retail technology, according to new research. Six out of 10 over-50s surveyed by Pragma,
SmartFocus, the global leader in intelligent, personalised, omni-channel marketing, claims it is changing the way it helps marketers win, keep and grow their customers. With an expanded suite of products, marketers now have the ability to easily understand how their business is
Blakemore Trade Partners, the Spar division of AF Blakemore, has appointed Sarah Ellis as its new head of marketing, responsible for the delivery of innovative marketing solutions across Spar’s Meridian & Welsh Guild. Ellis joined AF Blakemore on 3 March 2014
Increased focus on product quality and slicker communication has paid off for discounters Aldi and LIdl, who are now attracting shoppers well beyond their traditional target markets, research by Savvy Marketing reveals. “A combination of new store openings, changes in shopper’s
Brands could increase engagement and revenue by simply sending more email, according to research by digital marketing agency, Alchemy Worx. The figures show brands can generate four times the number of opens, clicks, and revenue by doubling the number of emails
The CMO Club, a membership organisation exclusively for engaged senior marketing executives for peer based learning and professional and personal growth; Revionics, the global provider of proven end-to-end merchandise optimisation solutions that enable retailers to make fact-based merchandise planning decisions; and 5one,
Magners GB has appointed Leeds-based agency, Gratterpalm, to lead its Magners 2014 shopper marketing strategy. Gratterpalm plans to bring to life Magners’ ‘Now is A Good Time’ campaign through grocery and the convenience channels. Ed Shoebridge, Magners’ head of customer
San Miguel Fresca and The Marketing Store have created a ‘Next Drink, Spain?’ campaign that celebrates the spontaneity of the brand’s new positioning ‘living in the moment’ and the attitude of those who drink it. Wherever consumers start their night,
Forty one per cent of marketers believe reporting accurate ROI of all marketing activity is the biggest challenge currently facing their business, according to research by TagMan, a leading global tag management system, marketing data, and marketing attribution provider. The study
GI Insight reports it has bolstered its analytics team with three key appointments. Simon Scott has joined the customer insight and loyalty marketingcompany as head of client services and snalytics to manage the team in the delivery of timely, accurate data analysis and interpretation to clients.
Business activity in the service sector improved over the three months to May and optimism rose, according to the CBI’s quarterly Service Sector Survey. Although business and professional services saw weaker growth than expected, consumer services experienced a sharp turnaround
Digital weather service, The Weather Channel, has appointed Lindsay Wiles to the new position of strategic sales director to lead the development and sales of its new weather data service, WeatherFX, to marketers within the UK. According to The Weather
Spar UK has announced the appointment of Philippe Rondepierre as its new head of marketing. Rondepierre joins Spar UK after 21 years at Spar Scotland wholesaler CJ Lang, where he has most recently held the role of sales controller in
Visitor counting technology can provide the extra dimension in retail performance measurement, writes Neil Matthews, vice president at Checkpoint Systems Everyone that works in the retail industry knows just how competitive this environment is. High operating costs, rising consumer expectations
Former director of strategy and futures for dunnhumby, Martin Hayward, has been appointed to the KPMG/Ipsos Retail Think Tank, following the retirement of Professor John Dawson, Emeritus Professor of the University of Stirling. Hayward is the founder of Hayward Strategy
Frozen food retailer Iceland has launched a marketing campaign, which focuses on feedback from its customers and their experiences with the store. At the same time, Iceland has introduced a social media advocacy solution called GoRecommend. It aims to exploit the
Unilever has been voted Graduate Employer of Choice in Marketing in The Times Graduate Recruitment Awards. The company was also ranked within the Top 20 of the Times Top 100 Graduate Employers. The league table is based on the results of
Leveraging analytics helps marketers drive powerful, personalised marketing and build dynamic brands, claims John Squire, director of on demand digital analytics and marketing optimisation products for IBM’s Enterprise Marketing Management Group The explosion of personalised data now accessible to
