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In my opinion: database techniques can help retailers match the marketing of big brands, says Neo Technology

In my opinion: database techniques can help retailers match the marketing of big brands, says Neo Technology

Amazon you know about – but adidas Group and Walmart are also signature brands using graph database techniques to mine data relationships and offer customers a superior experience, says database expert Emil Eifrem We’re all very familiar with Amazon’s, ‘Customers who

14/04/2016 | In my opinion, Opinion Time | Read More
Morrisons posts encouraging Christmas performance and has opportunity to win back shoppers, researchers claim

Morrisons posts encouraging Christmas performance and has opportunity to win back shoppers, researchers claim

Morrisons has reported a 0.2% increase in like-for-like sales (excluding fuel) for the nine weeks to 3 January 2016, encouraging researchers and paving the way for the further differentiation from its main rivals to win back shoppers.

12/01/2016 | Retail News, Retailer News | Read More
From search to searchers: Bing Ads offers six predictions for 2016

From search to searchers: Bing Ads offers six predictions for 2016

Ravleen Beeston, Bing Ads’ UK sales director, reveals the top marketing trade buzzwords searched for in 2015 Beeston: meaningful connections 2015 saw the coming together of two worlds. Technology and advertising combined led to one word on marketers’ lips: data. More importantly,

11/12/2015 | Data Time, Research | Read More

Connexity offers retailers 10 key marketing tips to increase Christmas sales

Craig Teich, executive vice president of global sales, Connexity, has 10 top tips to increasing retail sales at Christmas time

30/11/2015 | Retail News, Retailer News | Read More

New Dove Men+Care campaign puts spotlight on Dads’ emotional entry into fatherhood

Becoming a father is a significant and transformative experience; 82% of men globally believe that having a child changes the way they think about what it means to be a man. The modern man cherishes his dual role of provider

17/06/2015 | health and beauty, Manufacturer news, Product Time | Read More

Big River Solutions advises brands on surviving the supermarket SKU cull

Big River Solutions creates and delivers pragmatic solutions in shopper marketing and category development for forward-thinking FMCG brands. Christine Edwards, director at shopper marketing and category development specialist, Big River Solutions, gives FMCG brands on surviving the supermarket SKU cull A new

03/06/2015 | Comment, Opinion Time | Read More
Carrefour Media selects Acxiom’s Audience Operating System to improve engagement with customers

Carrefour Media selects Acxiom’s Audience Operating System to improve engagement with customers

Carrefour has chosen Acxiom’s Audience Operating System (AOS) to help maximise the effectiveness of its marketing campaigns. AOS will enable the connection of disparate sources of online and offline data within Carrefour supermarkets to aid the giant retailer optimise their ad

16/07/2014 | Retail News, Retail Technology, Retailer News | Read More

Personal touch remains crucial to making older consumers buy in-store, Pragma study finds

Well-staffed tills and a warm welcome are the key drivers of in-store purchasing among older consumers, who still value the personal touch in an age of retail technology, according to new research. Six out of 10 over-50s surveyed by Pragma,

20/06/2014 | Data Time, Research | Read More

SmartFocus expands its product capabilities with richer marketing intelligence

SmartFocus, the global leader in intelligent, personalised, omni-channel marketing, claims it is changing the way it helps marketers win, keep and grow their customers. With an expanded suite of products, marketers now have the ability to easily understand how their business is

14/05/2014 | Retail News, Retail Technology, Retailer News | Read More
Blakemore Trade Partners announces new head of marketing

Blakemore Trade Partners announces new head of marketing

Blakemore Trade Partners, the Spar division of AF Blakemore, has appointed Sarah Ellis as its new head of marketing, responsible for the delivery of innovative marketing solutions across Spar’s Meridian & Welsh Guild.  Ellis joined AF Blakemore on 3 March 2014

07/03/2014 | People | Read More
Product quality and slick communications broaden appeal of UK discounters, Savvy Marketing finds

Product quality and slick communications broaden appeal of UK discounters, Savvy Marketing finds

Increased focus on product quality and slicker communication has paid off for discounters Aldi and LIdl, who are now attracting shoppers well beyond their traditional target markets, research by Savvy Marketing reveals. “A combination of new store openings, changes in shopper’s

25/02/2014 | Data Time, Research | Read More
Brands could increase engagement and revenue by sending more email, study shows

Brands could increase engagement and revenue by sending more email, study shows

Brands could increase engagement and revenue by simply sending more email, according to research by digital marketing agency, Alchemy Worx. The figures show brands can generate four times the number of opens, clicks, and revenue by doubling the number of emails

12/12/2013 | Data Time, Research | Read More

Marketers’ membership organisation launches guide to omni-channel personalisation

The CMO Club, a membership organisation exclusively for engaged senior marketing executives for peer based learning and professional and personal growth; Revionics, the global provider of proven end-to-end merchandise optimisation solutions that enable retailers to make fact-based merchandise planning decisions; and 5one,

25/11/2013 | Data Time, Reports | Read More
Magners GB appoints Gratterpalm to lead shopper marketing strategy in grocery

Magners GB appoints Gratterpalm to lead shopper marketing strategy in grocery

Magners GB has appointed Leeds-based agency, Gratterpalm, to lead its Magners 2014 shopper marketing strategy. Gratterpalm plans to bring to life Magners’ ‘Now is A Good Time’ campaign through grocery and the convenience channels. Ed Shoebridge, Magners’ head of customer

22/10/2013 | Manufacturer news | Read More
San Miguel Fresca celebrates living in moment with Next Drink Spain?’ campaign

San Miguel Fresca celebrates living in moment with Next Drink Spain?’ campaign

San Miguel Fresca and The Marketing Store have created a ‘Next Drink, Spain?’ campaign that celebrates the spontaneity of the brand’s new positioning ‘living in the moment’ and the attitude of those who drink it. Wherever consumers start their night,

05/09/2013 | Alcohol, Manufacturer news, Retail News | Read More

Measuring ROI is marketers’ biggest business challenge, TagMan study shows

Forty one per cent of marketers believe reporting accurate ROI of all marketing activity is the biggest challenge currently facing their business, according to research by TagMan, a leading global tag management system, marketing data, and marketing attribution provider. The study

07/08/2013 | Data Time, Research | Read More
Data marketing firm, GI Insight, boosts analytics team with three new senior roles

Data marketing firm, GI Insight, boosts analytics team with three new senior roles

GI Insight reports it has bolstered its analytics team with three key appointments.  Simon Scott has joined the customer insight and loyalty marketingcompany as head of client services and snalytics to manage the team in the delivery of timely, accurate data analysis and interpretation to clients.

28/06/2013 | People, Retail News | Read More

Business confidence rises in service sector as activity picks up, reports CBI

Business activity in the service sector improved over the three months to May and optimism rose, according to the CBI’s quarterly Service Sector Survey. Although business and professional services saw weaker growth than expected, consumer services experienced a sharp turnaround

28/05/2013 | Data Time, Research | Read More
The Weather Channel appoints sales director to drive digital weather service in UK

The Weather Channel appoints sales director to drive digital weather service in UK

Digital weather service, The Weather Channel, has appointed Lindsay Wiles to the new position of strategic sales director to lead the development and sales of its new weather data service, WeatherFX, to marketers within the UK. According to The Weather

06/02/2013 | People, Retail News | Read More
Spar UK appoints CJ Lang executive, Rondepierre, as new head of marketing

Spar UK appoints CJ Lang executive, Rondepierre, as new head of marketing

Spar UK has announced the appointment of Philippe Rondepierre as its new head of marketing. Rondepierre joins Spar UK after 21 years at Spar Scotland wholesaler CJ Lang, where he has most recently held the role of sales controller in

08/01/2013 | People, Retail News | Read More
Visitor counting is the missing retail measure, argues Checkpoint Systems

Visitor counting is the missing retail measure, argues Checkpoint Systems

Visitor counting technology can provide the extra dimension in retail performance measurement, writes Neil Matthews, vice president at Checkpoint Systems  Everyone that works in the retail industry knows just how competitive this environment is. High operating costs, rising consumer expectations

07/11/2012 | Comment, Opinion Time | Read More

Former dunnhumby director, Hayward, joins KPMG/Ipsos Retail Think Tank

Former director of strategy and futures for dunnhumby, Martin Hayward, has been appointed to the KPMG/Ipsos Retail Think Tank, following the retirement of Professor John Dawson, Emeritus Professor of the University of Stirling. Hayward is the founder of Hayward Strategy

08/10/2012 | People, Retail News | Read More
New ‘My Iceland’ campaign gets frozen food retailer closer to customers

New ‘My Iceland’ campaign gets frozen food retailer closer to customers

Frozen food retailer Iceland has launched a marketing campaign, which focuses on feedback from its customers and their experiences with the store. At the same time, Iceland has introduced a social media advocacy solution called GoRecommend. It aims to exploit the

11/07/2012 | Discount retailers, Retail News, Retailer News | Read More
Unilever is graduates’ marketing employer of choice in recruitment awards

Unilever is graduates’ marketing employer of choice in recruitment awards

Unilever has been voted Graduate Employer of Choice in Marketing in The Times Graduate Recruitment Awards. The company was also ranked within the Top 20 of the Times Top 100 Graduate Employers. The league table is based on the results of

03/04/2012 | Awards, Manufacturer news, Retail News, Services Time | Read More
Marketers can build brands by leveraging analytics, claims IBM

Marketers can build brands by leveraging analytics, claims IBM

Leveraging analytics helps marketers drive powerful, personalised marketing and build dynamic brands, claims John Squire, director of on demand digital analytics and marketing optimisation products for IBM’s Enterprise Marketing Management Group   The explosion of personalised data now accessible to

24/11/2011 | Comment, Opinion Time | Read More
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