British consumers are adjusting to the realities of the economy, spending less but consuming more digital media, according to new data from global consulting firm McKinsey & Company on consumer sentiment during the Coronavirus crisis.
Personalisation is not just about understanding the individual consumer – brands need to consider their overall approach based on country-specific, age and gender attitudes to personalised marketing, as well as the characteristics and attributes that make a message feel personal
Periscope, By McKinsey, focusing on revenue growth management through price, promotion, and assortment optimisation, has released the findings of new research conducted with US and UK consumers that explores their attitudes and expectations of the online shopping experience. The
Reshaping Retail, a new book by three McKinsey executives, explores how to make sense of the new technologies impacting retail and retailers in the near- to midterm. It sets out the driving causes, current trends and consequences of a transformation