McVitie’s, one of Britain’s best loved British brands, will be the first headline sponsor of ITV’s brand new talent show Game of Talents, when it debuts on TV screens in April 2021.
Today, McVitie’s launches a major new masterbrand campaign ‘Too Good Not To Share.’ The campaign reminds people of the importance of sharing and connecting, and the vital role biscuits can play in bringing people together - even when they
pladis, the global snacking company behind some of the UK’s most loved and iconic brands is expanding its bestselling McVitie’s Cake range with the introduction of two new larger-format loaf cakes.
