McVitie’s – Retail Times

McVitie’s launches new masterbrand campaign ‘Too Good Not to Share’

Today, McVitie’s launches a major new masterbrand campaign ‘Too Good Not To Share.’ The campaign reminds people of the importance of sharing and connecting, and the vital role biscuits can play in bringing people together - even when they

McVitie’s expands cake range with introduction of two new larger-format loaf cakes

pladis, the global snacking company behind some of the UK’s most loved and iconic brands is expanding its bestselling McVitie’s Cake range with the introduction of two new larger-format loaf cakes.