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Men’s changing grooming habits could hold a key to category growth, says Bridgethorne

Men’s changing grooming habits could hold a key to category growth, says Bridgethorne

A recent report that showed a major decline across Europe in sales of men’s shaving and hair removal products conceals the fact that a decline in one product grouping can represent an opportunity for another. That’s the view of customer,

17/11/2014 | Comment, Opinion Time | Read More
Men’s grooming range, Lynx, unveils new brand identity

Men’s grooming range, Lynx, unveils new brand identity

Unilever has launched a new brand identity for its Lynx men’s grooming range (Axe as it is known globally).  The new look was developed by global brand design consultancy, Elmwood, which claims to have created a unique and sophisticated look and

04/02/2014 | health and beauty, Manufacturer news, Product Time | Read More

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