Consultants at digital engagement specialist CoreMedia – the company that works with leading retail organisations including Homebase and Office Depot – have identified ‘Five steps to mobile marketing success’ – a guide designed to help retailers create great experiences that
Spar, the UK’s leading symbol store group, is launching its first major mobile marketing drive today (11 August 2014). Working in conjunction with i-movo, the market leader in secure digital vouchers, the campaign is called ‘Shop & Win. It is
Urban Airship, a global leader in mobile relationship management, today detailed findings from its latest Good Push Index (GPI) data study examining response rates of highly targeted push notifications compared to messages broadcast to most of an app’s audience. Analysis of
Webloyalty, a leading provider of online marketing services, has announced the appointment of Sophie Noth Vuadens as international mobile marketing manager. Noth Vuadens’ role focuses on defining mobile acquisition strategies to optimise and grow customer uptake on mobile devices, like
Three quarters of major UK retailers do not offer free in-store Wi-Fi, according to new research from mobile marketing agency Sponge. Sponge surveyed 117 retailers with multiple stores in central London, and found 28 give customers the ability to log on
In a Retail Times exclusive, Russell Buckley, CMO of mobile marketing company, Eagle Eye, and chairman, Simon Burke, predict the top retail trends for 2012 1. More retailers will use the mobile phone as part of the full in-store experience
