The personalisation gap is growing as UK retailers’ accelerate their efforts to keep up with the new digital-first demands of shoppers in their omnichannel buying journeys, the latest research from insights-led customer engagement platform, MoEngage, shows.
MoEngage, the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. This round was led by Goldman Sachs Asset Management and B Capital, with participation from the company’s existing investors; Steadview Capital,
Mobile has risen up the ranks during the course of the pandemic, to take the top spot over email as European shoppers’ preferred choice of communication from brands and retailers during their omnichannel buying journeys, the latest research from
By Mike Barclay, senior director of European operations for MoEngage, an insights-driven customer engagement platform