The UK’s largest website for parents, Mumsnet, has signed The Point.1888 to deliver a brand licensing programme in support of its mission to ‘make parents’ lives easier’.
Supermarkets need to communicate with mums more often to ensure shopper loyalty, Starcom MediaVest Group and Mumsnet have found from research into the shopping habits of mums. The survey, which sampled responses from 1,000 Mumsnet users, was conducted to provide
Brands need to rethink the way they are engaging with mums when they’re shopping, Saatchi & Saatchi finds
Mums’ expectations of brands have changed dramatically but little has changed in the way brands connect with her when she’s buying products and services, according to Saatchi & Saatchi research into how mums behave when they’re shopping. The findings support those in
Despite claims that 2013 will be a technology led Christmas, books, games and fashion items are still firmly at the top of children’s wish lists this year. A survey conducted by Extreme Networks via the Mumsnet Research Panel, surveyed 900 parents, representing
More than 80% of mums are shopping online for themselves or their children at least once or twice a month – with 16% doing so once a week or more, according to a survey of 1,000 mums by flash sales website