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Natural Balance Foods taps into “healthy indulgence” with new Nākd Posh Bits

Natural Balance Foods taps into “healthy indulgence” with new Nākd Posh Bits

Natural Balance Foods is set to launch a new range of premium snacks under its £33.6m Nākd brand. Nākd Posh Bits will appeal to consumers looking for luxurious, guilt free snacks. Nākd Posh Bits taps into two key shopper trends –

30/08/2016 | Cereal bars, Product Time | Read More
Natural Balance Foods unveils new flavours for a summer of sales growth

Natural Balance Foods unveils new flavours for a summer of sales growth

Natural Balance Foods is set to drive sales of its £32.2m Nākd brand with two new additions to the range, plus a new limited edtion flavour, all designed to meet the needs of shoppers looking for flavour-filled, better-for-you snacks.

25/07/2016 | Cereal bars, Product Time | Read More
Natural Balance Foods drives Nākd ambition to top healthier snacking

Natural Balance Foods drives Nākd ambition to top healthier snacking

Natural Balance Foods is kicking off the new year with a cross-platform and multi-channel campaign for Nākd – the wholefood brand with a range of bars and nibbles products made with 100% Natural Ingredients with no additives, preservatives or added

20/01/2016 | Cereal bars, Product Time | Read More
Nākd continues top category growth as consumers turn to healthy options

Nākd continues top category growth as consumers turn to healthy options

Natural Balance Foods claims it is helping to buoy the Healthier Biscuits, Cereal and Free-From Biscuits and Bars Category as shoppers increasingly abandon high sugar and fat products in favour of minimally processed more natural snacks. Latest Nielsen figures show

01/09/2015 | Cereal bars, Product Time | Read More
Natural Balance Foods targets TREK energy bar at men’s health and fitness titles and gets behind Coeliac Awareness Week

Natural Balance Foods targets TREK energy bar at men’s health and fitness titles and gets behind Coeliac Awareness Week

TREK, the all-natural wholefood energy bar and flapjack range from Natural Balance Foods, is targeting men’s health and fitness titles as part of a sales-growth campaign kicking off in May and running throughout the summer. Natural Balance Foods is also

22/04/2015 | Retail News | Read More
Natural Balance Foods enters impulse snacking market with launch of Nākd Nibbles

Natural Balance Foods enters impulse snacking market with launch of Nākd Nibbles

Natural Balance Foods is expanding its £21.8m Nākd brand into new snacking occasions with the launch of Nākd Nibbles – a healthier snack that’s said to be perfect for on-the-go, as a topping or for sharing with friends. Nākd Nibbles

19/03/2015 | Cereal bars, Product Time | Read More
Natural Balance Foods lines up a year of growth for Nākd and TREK

Natural Balance Foods lines up a year of growth for Nākd and TREK

Natural Balance Foods is set to build on its category-beating sales performance of 2014 with a raft of NPD and a compehensive programme of advertising, marketing and promotional support behind its Nākd and TREK brands. The heavyweight push follows the

10/03/2015 | Confectionery, Product Time | Read More
Natural Balance Foods enjoys sales surge in convenience for Nākd brand and wins new listings

Natural Balance Foods enjoys sales surge in convenience for Nākd brand and wins new listings

Natural Balance Foods reports its Nākd snack bar brand has grown by £7.5m and is now worth £16.2m, almost doubling in a year – growing ahead of competitors and the category. With 17% of this growth coming from the convenience and

09/10/2014 | Biscuits, Cereals, Chocolate confectionery, Confectionery, free from, Product Time | Read More

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