The UK’s #2 cereal bar brand, Nature Valley, has teamed up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots in a new £1.8 million #visitnature campaign.
With so much of the UK’s time spent scrolling social media or glued to a TV screen, Nature Valley is on a mission to get people outdoors connecting with nature and feeling revitalised as a result.
Nature Valley is set for its biggest Summer of British Tennis with a £2m through-the-line integrated campaign across shopper, digital, print, social and PR that will also see the brand make a return to TV screens.
General Mills snack bar brand Nature Valley has announced an extended three-year partnership with the LTA (Lawn Tennis Association) to become the new title sponsor for its prestigious ATP and WTA Events at Nottingham, Birmingham and Eastbourne.
Nature Valley, the UK’s #1 bar in regular cereal bars has announced Britain’s #1 female tennis player, Johanna Konta, as its first UK brand ambassador. The link-up demonstrates Nature Valley’s continued endeavour towards British tennis as a key brand driver
