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Nature Valley releases HFSS compliant Fruit & Nut Bar

Nature Valley releases HFSS compliant Fruit & Nut Bar

Nature Valley, the UK’s number one cereal bar brand from General Mills, has announced the launch of an innovative new HFSS-compliant range, Nature Valley Fruit & Nut. The snack bars first launched in Tesco on 27th June, with national distribution

28/06/2022 | Cereal bars, Product Time | Read More

Nature Valley supports convenience channel with price marked pack

The UK’s #1 cereal bar brand, Nature Valley, has announced a new price marked pack offer for its leading Crunchy range, designed to help convenience retailers boost their better-for-you snack sales.

11/11/2021 | Cereal bars, Product Time | Read More

New on-pack promotion gives families chance to win tickets to the ‘Nature Valley Gone Wild Festival with Bear Grylls’

The UK’s number one cereal bar brand, Nature Valley from General Mills has announced the launch of an exciting new on-pack promotion, giving families the chance to win tickets to the ‘Nature Valley Gone Wild Festival with Bear Grylls’ taking

07/07/2021 | Cereal bars, Product Time | Read More

Nature Valley to fuel outdoor adventure with new festival partnership

Nature Valley from General Mills has announced it has become the founding title partner of new immersive experience ‘Nature Valley Gone Wild Festival with Bear Grylls’ this summer, in a partnership designed to further build on the leading snack bar

23/03/2021 | Cereal bars, Product Time | Read More
Nature Valley ties with Tripadvisor to encourage Brits to explore UK beauty spots in £1.8m  campaign

Nature Valley ties with Tripadvisor to encourage Brits to explore UK beauty spots in £1.8m campaign

The UK’s #2 cereal bar brand, Nature Valley, has teamed up with Tripadvisor, the world’s largest travel platform, to encourage Brits to explore some of the UK’s most beautiful nature spots in a new £1.8 million #visitnature campaign.

09/09/2020 | Cereal bars, Product Time | Read More
Nature Valley invites the nation to ‘get out more’

Nature Valley invites the nation to ‘get out more’

With so much of the UK’s time spent scrolling social media or glued to a TV screen, Nature Valley is on a mission to get people outdoors connecting with nature and feeling revitalised as a result.

14/10/2019 | Cereal bars, Product Time | Read More
Nature Valley gears up for biggest British summer of tennis

Nature Valley gears up for biggest British summer of tennis

Nature Valley is set for its biggest Summer of British Tennis with a £2m through-the-line integrated campaign across shopper, digital, print, social and PR that will also see the brand make a return to TV screens.

26/06/2018 | Retail News, Wimbledon 2018 | Read More
Nature Valley to fuel LTA’s iconic British grass court season as title sponsor of Eastbourne, Birmingham and Nottingham events

Nature Valley to fuel LTA’s iconic British grass court season as title sponsor of Eastbourne, Birmingham and Nottingham events

General Mills snack bar brand Nature Valley has announced an extended three-year partnership with the LTA (Lawn Tennis Association) to become the new title sponsor for its prestigious ATP and WTA Events at Nottingham, Birmingham and Eastbourne.

23/04/2018 | Manufacturer news | Read More
Nature Valley announces Johanna Konta as its first UK brand ambassador

Nature Valley announces Johanna Konta as its first UK brand ambassador

Nature Valley, the UK’s #1 bar in regular cereal bars has announced Britain’s #1 female tennis player, Johanna Konta, as its first UK brand ambassador. The link-up demonstrates Nature Valley’s continued endeavour towards British tennis as a key brand driver

02/06/2017 | Cereal bars, Product Time | Read More

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