British consumers are displaying a strengthening sense of optimism about their financial wellbeing, with 34% of Brits saying they are financially better off today than five years ago, according to a new study by global measurement company, Nielsen.
New research from Nielsen shows Irish people are willing to educate themselves when it comes to environmental awareness and recycling grocery products and believe it’s the responsibility of retailers to reduce the amount of packaging used on grocery products.
New data from Nielsen has revealed shoppers in the UK and Ireland are slow adopters of new e-commerce technologies compared with their global counterparts, despite an increasing demand for greater convenience. Nielsen’s research shows FMCG online sales now account for almost
Nielsen research identifies key snacking behaviour as basis for better understanding consumer shopping choices
A new study by Nielsen, the data and measurement company, has identified seven consumer snacking profiles as a way to better understand the shopping behaviours driving the snacking category, and has also uncovered insight into weekday versus weekend snacking. According to
Canned drinks are seeing significant growth in the UK market, according to the latest Nielsen research revealed by the Can Makers, with carbonated soft drinks (CSDs), craft beer and flavoured cider proving to be the main driver behind recent rise
Nielsen data reveals how a strong World Cup show from England and scorching weather meant increased retail sales
The pairing of the country’s prolonged hot weather and England’s success at the 2018 World Cup has delivered results worthy of the Golden Boot for retailers and manufacturers. According to Nielsen, shoppers spent £358m more during this year’s tournament than they
Royal wedding sees cider, sun care and Champagne sales pop as shoppers celebrate in the sun, Nielsen reports
Nielsen, the data and measurement company, today releases data indicating that the royal wedding contributed to an uplift in sales of cider, sparkling wine, and other FMCG products.
Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today.
Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today. P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who
Today, Nielsen announced the launch of Mobile Shelf Planner, a first-of-its-kind cloud based tool that will enable FMCG product manufacturers and retailers to create, adjust and execute planograms in real time.
There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine. Shoppers in the UK spent £176.4 million more on fresh fruit this year than they
The number of British shoppers feeling positive about making purchases has hit its lowest level since the second quarter of 2015, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions. Less than half (47%) felt now is a
The amount people are spending on groceries is far outstripping the number of items they’re buying, as retailers find it harder to continue absorbing rising costs in the food supply chain, according to Nielsen retail data released today. In the four
The warm weather at the beginning of the summer helped propel annual cider sales above the £1 billion threshold for the first time since 2014. Sales of cider rose 5.5% year-on-year to just over £1.0 billion during the 12 months ending
The amount consumers across Europe spent on everyday items, such as food, drinks and toiletries, rose by 3.7% in the second quarter of 2017 – the highest level for three years. Nielsen data on grocery retailers across 21 European countries shows
The continuing hot weather combined with a series of major sporting events led to a surge in alfresco eating which meant the UK’s leading supermarkets saw another impressive jump in sales figures, according to Nielsen retail data released today.
Tesco recorded the fastest growing sales of the country's four biggest supermarkets for the second consecutive month, according to Nielsen retail data released today. During the 12 weeks ending 20 May 2017, Tesco increased sales by 2.2%, noticeably ahead of the
E-commerce analytics company Profitero now offers digital shelf expertise for both global and local brands in Japan, the world’s fourth-largest e-commerce market. The company is producing FastMovers reports for Amazon Japan, which rank the best-selling products across key categories on
Between them, fresh food and confectionery/snacks accounted for 61% of the growth in the grocery market across Western Europe last year, according to Nielsen retail performance data released today. Consumers spent €4.3 billion more on fast-moving consumer goods (FMCGs) at grocery
The amount consumers across Europe spent on everyday items, such as food, drinks and toiletries, rose by its highest level for a year, according to Nielsen retail performance data released today. In the final quarter of 2016, grocery retailers across
The British public’s desire to eat more healthily has propelled fresh fruit and ‘free-from’ to become the fastest-growing products at supermarkets this year, according to measurement firm Nielsen. Nielsen’s analysis of till sales (EPoS data) shows shoppers in the UK spent
Whiskas, Air Wick and Russian beer show packaging is “dark horse” of new product success, Nielsen reports
Package design, one of the least heralded aspects of marketing, is a major factor behind the most successful product launches over the last two years. The latest annual “Breakthrough Innovation Report” from research firm Nielsen analysed 9,900 product launches across Europe.
Millennial-led households are the fastest growing spenders on grocery shopping and are driving the growth of the discounters, according to Nielsen Homescan data released today. Although overall grocery spend in Britain is up 2.7% year-on-year, spend among households where a millennial
Due to dietary or health and wellness concerns, over four in 10 Britons now avoid certain ingredients in what they eat and drink, according to new data from Nielsen. Forty-two percent report eating a diet that excludes or limits consumption
Nielsen launches assortment and space optimisation solution for FMCG to maximise demand and minimise out-of-stocks
Nielsen announced today the global launch of its Assortment and Space Optimisation (ASO) solution - the first-of-its-kind, integrated end-to-end solution for assortment and space planning and execution. The ASO cloud-based application incorporates real-time data with space-aware analytics and informs planograms that