The unique ‘kidwalk’ from Morrisons follows new research revealing how children like to pick their own clothes from as young as five years old. 45% of parents will regularly ask their child’s opinion before purchasing a garment, and 81% of
During the busy period leading up to Christmas, it’s important for retailers to be extra vigilant when selling age restricted products – especially as some items will be in particular demand over the festive period. Tony Allen, managing director of Under
Morrisons has opened the first of three new ‘lab’ store formats in Weybridge, with all three due to be open by spring 2015. Working in partnership with retail strategy and design agency M Worldwide, the ‘Format Flex’ lab stores experiment
