Old El Paso, the UK’s number one Mexican brand, is launching its biggest innovation in a decade – new Tortilla Pockets. The super soft, tasty wraps are sealed at the bottom to offer a first-to-market, mess-free solution to mealtimes and
This month, shoppers across the UK will be looking for healthier dinner options to counteract the festive feasting, with scores of people ditching meat and joining the Veganuary movement – a record quarter of a million signed up in 2019.
Day of the Dead, the annual Mexican festival and colourful street carnival that celebrates the spirit world, is fast becoming a global trend.
A £100million brand in the UK with more than a third of UK households eating its products, Old El Paso has doubled its 2018 marketing investment to support its ongoing mission to drive even more shoppers into the World Foods aisle.
A brand new, never-before-seen product from Old El Paso is hitting UK shelves this summer and is set to revolutionise ‘Chips and Dips’.
Old El Paso, the £100m brand from General Mills, is set to explode sales of its tasty Mexican-inspired meals this spring with a £1.5million marketing campaign.
Old El Paso is the market leader in Mexican cuisine, with over 55% value share. The brand has just announced exciting news that it will launch six trend setting innovations at the end of February, all of which will be
Leading Mexican brand Old El Paso, with over 55% value share, has announced the launch of a new retailer campaign ‘Fresh Mexican starts here’, a pilot in-store and online programme to simplify the shopper journey and boost basket spend by
Leading Mexican brand Old El Paso, with over 55% value share, has announced a strategic packaging update positioned to deliver easier product differentiation for shoppers. While the brand’s iconic yellow packaging acts as a beacon in store, research has shown
Leading Mexican brand Old El Paso, with over 55% value share[1], has announced an update to the ingredients and production process of its Tortilla Chips range to bring them closer to traditional methods and ingredients to create a better texture
