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Old El Paso refreshes limited-edition range with a first-to-market Veggie Fajita Kit, launching in Morrisons

Old El Paso refreshes limited-edition range with a first-to-market Veggie Fajita Kit, launching in Morrisons

Old El Paso, the UK’s number one brand in World Food, is refreshing its limited-edition range with a first-to-market Veggie Fajita Kit that is vegan friendly, landing on Morrisons’ shelves on 30th December for a launch exclusive.

13/12/2021 | Ethnic cuisine, Product Time, Vegetarian and Vegan food | Read More

Old El Paso invites people to take part in Day of the Dead event with the release of nine meal kits and sides in limited-edition packs

The UK’s number one World Food brand, Old El Paso, is inviting people across the country to take part in this year’s Day of the Dead by throwing their own fiesta. An increasingly popular event in UK culture, the Mexican

28/09/2021 | Ethnic cuisine, Product Time | Read More
Old El Paso extends Old El Paso Tortilla Pockets range with a new Smoky BBQ variant

Old El Paso extends Old El Paso Tortilla Pockets range with a new Smoky BBQ variant

Old El Paso, the number one brand in World Foods, is extending its category leading Old El Paso Tortilla Pockets™ range with a new Smoky BBQ variant, available now.

06/07/2021 | Ethnic cuisine, Product Time | Read More
Old El Paso launches street food-inspired Fajita Melt kit

Old El Paso launches street food-inspired Fajita Melt kit

Old El Paso, the number one brand in world foods, is launching a street food inspired Fajita Melt kit, as part of a new limited-edition strategy. The first-to-market product launches onto Morrison’s shelves this month for a 12-week exclusive.

17/03/2021 | Ethnic cuisine, Product Time | Read More
Old El Paso launches campaign to help UK reclaim the best night of the week – ‘Fajita Friday’

Old El Paso launches campaign to help UK reclaim the best night of the week – ‘Fajita Friday’

Mexican food giant Old El Paso has today launched a new campaign to help the UK reclaim the best night of the week - ‘Fajita Friday’.

17/02/2021 | Ethnic cuisine, Product Time | Read More
Old El Paso becomes official partner of Super Bowl LV in the UK and Ireland

Old El Paso becomes official partner of Super Bowl LV in the UK and Ireland

Old El Paso is teaming up with NFL UK for a new season-long partnership which sees the brand become an Official Partner of Super Bowl LV in the UK and Ireland.

18/01/2021 | Ethnic cuisine, Product Time | Read More
Andy Murray takes up Old El Paso’s #Messfreechallenge

Andy Murray takes up Old El Paso’s #Messfreechallenge

The UK’s number one Mexican food brand, Old El Paso, has teamed up with British tennis icon Sir Andy Murray to support the launch of its most exciting innovation yet – Tortilla Pockets – through a unique mess-free challenge on

29/09/2020 | Ethnic cuisine, Product Time | Read More
Old El Paso launches into mess-free Mexican with new Tortilla Pockets

Old El Paso launches into mess-free Mexican with new Tortilla Pockets

Old El Paso, the UK’s number one Mexican brand, is launching its biggest innovation in a decade – new Tortilla Pockets. The super soft, tasty wraps are sealed at the bottom to offer a first-to-market, mess-free solution to mealtimes and

15/09/2020 | Ethnic cuisine, Product Time | Read More
Old El Paso urges consumers to try fajitas ‘the veggie way’

Old El Paso urges consumers to try fajitas ‘the veggie way’

This month, shoppers across the UK will be looking for healthier dinner options to counteract the festive feasting, with scores of people ditching meat and joining the Veganuary movement – a record quarter of a million signed up in 2019.

08/01/2020 | Product Time, Vegetarian and Vegan food | Read More
Old El Paso brings the fiesta with Day of the Dead campaign

Old El Paso brings the fiesta with Day of the Dead campaign

Day of the Dead, the annual Mexican festival and colourful street carnival that celebrates the spirit world, is fast becoming a global trend.

27/09/2019 | Ethnic cuisine, Product Time | Read More
Old El Paso makes some noise with biggest creative campaign to date

Old El Paso makes some noise with biggest creative campaign to date

A £100million brand in the UK with more than a third of UK households eating its products, Old El Paso has doubled its 2018 marketing investment to support its ongoing mission to drive even more shoppers into the World Foods aisle.

30/07/2019 | Ethnic cuisine, Product Time | Read More
Old El Paso launches brand new Tortilla Bowls

Old El Paso launches brand new Tortilla Bowls

A brand new, never-before-seen product from Old El Paso is hitting UK shelves this summer and is set to revolutionise ‘Chips and Dips’.

03/06/2019 | Ethnic cuisine, Product Time | Read More
Old El Paso sparks conversation with new Talking Tacos

Old El Paso sparks conversation with new Talking Tacos

Old El Paso, the £100m brand from General Mills, is set to explode sales of its tasty Mexican-inspired meals this spring with a £1.5million marketing campaign.

16/04/2019 | Ethnic cuisine, Product Time | Read More
Old El Paso shakes up the world foods aisle with fresh NPD line-up

Old El Paso shakes up the world foods aisle with fresh NPD line-up

Old El Paso is the market leader in Mexican cuisine, with over 55% value share. The brand has just announced exciting news that it will launch six trend setting innovations at the end of February, all of which will be

16/03/2018 | Ethnic cuisine, Product Time | Read More

Old El Paso unveils in-store campaign encouraging consumer to cook Mexican using fresh ingredients

Leading Mexican brand Old El Paso, with over 55% value share, has announced the launch of a new retailer campaign ‘Fresh Mexican starts here’, a pilot in-store and online programme to simplify the shopper journey and boost basket spend by

17/01/2018 | Manufacturer news | Read More
Old El Paso updates packaging design to aid shoppability

Old El Paso updates packaging design to aid shoppability

Leading Mexican brand Old El Paso, with over 55% value share, has announced a strategic packaging update positioned to deliver easier product differentiation for shoppers. While the brand’s iconic yellow packaging acts as a beacon in store, research has shown

26/07/2017 | Manufacturer news | Read More
Old El Paso announces improved and more authentic nachos

Old El Paso announces improved and more authentic nachos

Leading Mexican brand Old El Paso, with over 55% value share[1], has announced an update to the ingredients and production process of its Tortilla Chips range to bring them closer to traditional methods and ingredients to create a better texture

08/06/2017 | Ethnic cuisine, Product Time | Read More

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