New research shows that half (48%) of Baby Boomers are dyed-in-the-wool brand loyalists when it comes to buying games and their add-ons. And despite fifteen months of dipping in and out of lockdowns, more than nine in ten (92%) Boomers
Seven in 10 shoppers claim sharing data with retailers isn’t worth the ‘spammy’ marketing, study shows
Seven in 10 (71%) shoppers have blamed ‘spammy’ marketing bombardment as a key reason they don’t connect with brands via their mobile devices in-store, according to a new study by retail innovation agency Outform.
Quarantined Brits most likely to DIY in lockdown – and least likely to finish or start another, finds new research
Brits have emerged as the most likely to roll their sleeves up and DIY in quarantine – but are least likely to finish projects, according to a new study out today.
Shoppers want more voice-activated demos, augmented reality try-ons and mobile-activated self-checkout options in post-pandemic retail environments as they move to a safety-first consumer mindset, according to new research.
Global retail innovation agency Outform has launched its iDISPLAY Thermometer, designed to help retailers provide safer spaces for customers once the COVID-19 lockdown is lifted.
Global retail and innovation agency Outform is boosting its senior leadership team with the appointment of ex-Best Buy heavyweight Chris Brandewie, as vice president of strategy and design.
New research has revealed that 54% of Brits – rising to six out of 10 men (59%) – are interested in trying out new retail technology while out on the high street. Half of women (50%) also admit that they’re
The Shopper Agency, which has its head office in Leeds, has become part of global retail experience and manufacturer hybrid Outform. Following an equity restructure, Outform, which has 250 employees, has become a significant shareholder in The Shopper Agency, in the