Consumers are disappointed in the current lack of in-store technology available and want a more personalised experience when visiting a physical store, a new report from Grassfish, a developer of smart store and digital signage solutions, suggests. With competition at an all-time
By Gary Brooks, creative director at KHWS The surge of digital is our modern day industrial revolution. From the constantly updating streams of content broadcast on social media, to e-commerce chatbots, it has changed every aspect of our lives. From
Disconnected bricks-and-mortar experiences continue to disappoint omni-channel shoppers, a new report from iVend Retail, a leading global retail solution brand, suggests. The report – ‘Omni Progress: Are stores getting better at delivering connected retail experiences?’ – reveals that, despite retailers’ efforts
Accenture has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalisation, to strengthen the capabilities of Accenture Interactive and boost the personalisation services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has
New research from Accenture Interactive indicates that offering personalised experiences will translate to higher sales if businesses remove unintended barriers consumers report. While most consumers welcome personalised offerings, many complain of having received irrelevant recommendations and experienced an overwhelming choice
A new generation has emerged that is acutely aware of its consumer capital and the benefits this brings to individuals and society, according to a study by SAS, the leader in analytics and the Future Foundation, an independent research agency.
Health and beauty retailers are failing to embrace personalisation opportunities throughout the online shopping process, according to new research. Retail marketing agency Leapfrogg analysed ten of the UK’s health and beauty ecommerce operations - Feel Unique, SpaceNK, LookFantastic, Cult Beauty, Beauty
A personalisation strategy which highlights relevant and individual content with customers delivered an increase in online orders of up to 24% for new and early stage shoppers at grocery retailer Waitrose. Having identified that customers who have shopped at least five
IBM today announced it has signed an agreement as part of a £50m personalisation programme with Shop Direct to redesign the retailer’s financial services platform that will be hosted and managed through IBM’s hybrid cloud. The new platform will provide
Ravleen Beeston, Bing Ads’ UK sales director, reveals the top marketing trade buzzwords searched for in 2015 Beeston: meaningful connections 2015 saw the coming together of two worlds. Technology and advertising combined led to one word on marketers’ lips: data. More importantly,
Global online fashion platform Anatwine, announces it has signed a partnership agreement with leading provider of delivery management solutions MetaPack. The partnership will see the two fast moving tech companies collaborate to enable brands and retailers on Anatwine’s revolutionary global fashion network the
RichRelevance, a leader in omnichannel customisation, has been selected by Petit Bateau to provide a superior customer experience across its online properties in five countries: France, UK, Italy, Germany and Belgium. Online visitors in these countries engage with personalised recommendations
Retailing will become more personalised, collaborative and socially-influenced in the future, according to new research by Planet Retail. The report, titled The Future of Retail: 10 Trends of Tomorrow and featuring case studies from retailers around the globe, warns that retailers should
M&Co, one of the largest privately-owned retailers in the UK, has partnered with Peerius, a market leader in personalisation, to engage its customers with personalised individual emails to improve brand engagement and drive revenue. M&Co realised the knock-on effect that Black Friday and deep
Teradata Corp, the big data analytics and marketing applications company, and Celebrus Technologies, provider of tagging-free digital big data software, have announced the results of their recent joint market research project around personalisation and data privacy amongst consumers in both the UK and Germany. The
RichRelevance, the global leader in omni-channel personalisation, has announced it has appointed industry veteran Matthieu Chouard as its vice president and general manager of EMEA. Chouard brings to the company more than 20 years of regional and global leadership and sales experience
A new concept and brand, which reflects the current trend for personalisation, Qbees will be showcased in front of more than 70,000 retailers at the acclaimed Spring Fair in Birmingham ( 1-5 February 2015). The event features the world’s biggest collection
Monetate, a leading provider of multi-channel personalisation to the world’s best brands, and the company that claims to have influenced a third of total US e-commerce sales during Cyber week 2014, looks at five digital marketing trends that will impact retailers – and
This time of year presents a great opportunity to take a look at how trends have evolved over the past 12 months, and to look ahead at what’s to come in 2015. With that in mind, BookingBug’s CEO and founder
Ben Rund, senior director of product marketing at Informatica, looking at the five trends that will shape personalisation and help smart retailers create an enhanced customer experience in 2015 1. Virtual reality is set to take the customer experience to the next level
Jonathan Pilbro, VP fashion at DHL Supply Chain, considers what’s in store for fashion retailers in 2015 Over the next few weeks retailers will be extremely busy dealing with the ripple effects of Christmas trading – there will be returns
Anthony Wilkey, regional director, account management group, SmartFocus, on why personalisation matters to consumers and the business benefits it brings True personalisation is more than just customising a promotional email or newsletter with each customer’s first name; it’s about creating unique experiences for
SmartFocus, the global leader in intelligent, personalised, omni-channel marketing, claims it is changing the way it helps marketers win, keep and grow their customers. With an expanded suite of products, marketers now have the ability to easily understand how their business is
One4all, a leading UK multi-retailer gift card, claims to have launched the nation’s first online personalisation service for gift cards. The new offering, called Personalise My Card, is said to be a unique service to One4all, and has been developed
The past year has seen the rapid rise of personalisation in marketing, with brands using data in increasingly sophisticated ways to develop tailored content and target customers based on their preferences and online behaviour. The amount of data available to
