Last night at the Copenhagen Fashion Summit, Lenor encouraged fashion enthusiasts to ‘Wash it Better, Love it Longer’ by announcing a #30wears challenge Call to Action. By adopting better laundry practices such as the Long Live Fashion Formula - cold
Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today. P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who
P&G has unveiled a line-up of innovative air care products as part of a major range extension for its leading brand, Febreze. Available now, the new Febreze 2X Scent is inspired by exotic scents from around the world. This new
Herbal Essences is unveiling a range of new products that marries the power of nature and science to deliver better-than-expected performance levels than other ‘natural ingredient’ shampoos and conditioners. Available from this month, bio:renew builds on the Herbal Essences brand’s strength
Flash, the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99*. The decision was taken to reduce the price mark on this best-selling SKU following
P&G has reaffirmed its commitment to the convenience and impulse channel by hosting its first ShelfHelp forum. The event brought together the company’s “ShelfHelpers” retailer ambassadors, all selected by P&G at the start of the year, to work in collaboration
Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality (VR) experience at supermarkets and pharmacies across Australia. Designed by brand experience agency BEcause, the Gillette ProShield VR Experience aims to give Australian men an entertaining and
P&G’s market-leading homecare brand, Flash, has released a brand new advertising campaign featuring the iconic Queen song, ‘Flash’. The TV and radio adverts will run until the end of the year. They show how Flash Multi Surface Concentrated Cleaner, as
As the weather gets warmer, more and more people like to cook and entertain their friends and families outdoors. Barbecues and alfresco dining are great fun, but can also be very messy. Dishes will be dirtier, floors will be muddier,
Procter & Gamble, has announced it will eliminate phosphates from all Fairy dishwasher tablets by 2017. This change will apply to retail brands globally, going beyond current legislation*. Additionally, P&G will also remove phosphates from all professional dishwasher tablets globally,
Always Discreet, P&G’s brand offering a full range of products for sufferers of Adult Incontinence, is increasing its support of the convenience sector with the launch of two new Price-Marked Packs (PMPs). Available to retailers now, Always Discreet Liners 24ct
Small businesses are being offered the chance to work with some of the country’s biggest brands, including Argos and Procter & Gamble, through a new digital innovation competition run by IC tomorrow, part of the UK’s innovation agency, the Technology Strategy
Infosys today announced the launch of TradeEdge, an insights-driven sales platform, which it claims provides visibility to global brands across the demand chain – from distributors to consumers. The new platform delivers insights that help brands accurately sense and fulfill consumer
Spar UK and P&G have teamed to raise a fantastic £5,421 for ChildLine, thanks to sales of Daz Auto Powder. P&G donated 48p to ChildLine for every case of Daz purchased by four Spar wholesalers – Appleby Westward, James Hall
Innovation has the power to drive value in the grocery industry and offset the value given away on promotions, according to Irwin Lee, vice president and managing director UK & Ireland at P&G. Lee told delegates at the 2013 IGD
Retailers and manufacturers are not achieving their full digital potential, according to Kantar Retail’s Digital Power Study, which benchmarks the digital performances of retailers and manufacturers. The study suggests while manufacturers consider Wal-Mart and Amazon to be digital trail blazers, they
Some of the biggest names in FMCG retailing will be outlining the opportunities beyond Europe and the challenges their companies face at the ECR Europe Conference at The Square Meeting Centre, Brussels, 5-6 April 2011. Speakers include: · Lars Olofsson,
