The Otto Group has announced a partnership with Powa Technologies to secure and enhance their position in the modern retail market. This partnership will provide millions of customers of the Otto Group with a quick and simple way to shop
The people of Denmark are said to be set for a retail revolution this year as mobile commerce leader Powa Technologiesteams up with AFA JCDecaux, a subsidiary of the world’s largest outdoor advertising corporation JCDecaux. Shoppers will be able to purchase
L’Oréal USA, the largest subsidiary of the L’Oréal Group, has announced a partnership with mobile platform PowaTag. PowaTag’s technology can transform any consumer touch point, from print and TV advertising to e-commerce, retail stores and social media into a platform
Carrefour has partnered with PowaTag to introduce a new channel for donations to the Telethon, one of the most important charity events in France, in the retailer’s 50 biggest supermarkets across France on 5 and 6 December. This innovative solution enables the public
This Friday the Apple iPhone 6 is set to hit the shelves in Europe amid much fanfare and media attention. As Apple’s share of the smartphone market faces stiff competition from the likes of Android and Samsung, the company has decided
Bluetooth beacons are offering traditional bricks and mortar traders a hi-tech interactive way to boost their customer engagement in the increasingly competitive world of retail, claims Powa Technologies Bluetooth beacons are offering retailers an interactive, bespoke solution that could transform
Carrefour is among the 240 worldwide brands adopting the new PowaTag app from Powa Technologies for mobile commerce and Bluetooth geolocation. The technology at the heart of the PowaTag concept is claimed to turn impulse into purchase, allowing consumers to
