The Professional Publishers Association (PPA) is encouraging magazine buyers to have their favourite titles delivered to their door as part of its ongoing programme to support sales among independent retailers. The PPA’s Retail Marketing Group (RMG) has produced a new
The PPA (Professional Publishers Association) has published industry-agreed guidelines for retailers on best practice in magazine voucher promotions. The downloadable document, entitled Magazine Coupons & Vouchers: A Retailer’s Guide, is designed to maximise retailer revenues from promotional schemes while minimising
The PPA (Professional Publishers Association) has launched an information pack aimed at helping independent retailers optimise magazine sales. The pack – Making More Money from Magazines – provides advice and support on managing the magazine category in-store and includes a best-practice
