PRS – Retail Times

Why it works: PRS eye tracking and packaging design helps brands win at retail

Grant Montague, senior research director – global, and Hervé Turpault, vice president Europe, Perception Research Services, reveal how eye tracking can help brands stand out in the retail environment Over the past five years, there’s been a surge in the availability

Shoppers use bricks and clicks to make product purchases, PRS reveals

Shoppers are combining the digital and non-digital worlds when it comes to making product purchases, rather than exclusively using one or the other vehicle, according to research by Perception Research Services (PRS), a shopper and packaging research company. PRS’s research revealed