QR codes – Retail Times

Half of shoppers believe QR codes are ‘the future of shopping’, research shows

New research shows that half (50%) of shoppers call QR codes ‘the future of shopping’, despite their relative scarcity pre-pandemic.

QR codes must fit advert design and brand or they get ignored, research reveals

People are less likely to scan Quick Response (QR) codes if they aren’t seen to fit the advert or the brand, new research from King’s Business School has found. Professor Shintaro Okazaki warns that marketers need to be aware that a

In my opinion: WiFi CRM is the enabler for a seamless omni-channel strategy, says Airangel

Karl Gilbank, sales director, Airangel, on how WiFi can enable an omni channel experience for retailers Omni-channel marketing is a complex phenomenon, which is now an integral part of the retailer-customer relationship. From online shopping, social networks and forums to in-store

McDonald’s rolls out new packaging design featuring QR codes around the world

McDonald’s has launched a new global packaging design to be used in the majority of its restaurants around the world. The new-look has been created by the UK- and Chicago-based brand design agency, Boxer. The graphic design is on carry-out

Local shops and town centres are top choice for European shoppers, CBRE finds

Town centre managers should go back to basics to meet consumer demand as new research from global property advisor CBRE reveals most Europeans still prefer to visit their local shops and town centres rather than buy products online or shop at

Payments specialist pinpoints four top retail technology trends for 2013

Jon Worley, director of customer interactions at payment solutions specialist, The Logic Group, predicts the key retail technology trends for 2013 2012 has been a tough year for the high street, with retailers struggling to drive sales and many high street

UK shoppers have latent desire to use new technologies, research reveals

Only 12% of Britons have ever scanned a QR code when shopping but that three times this number would be willing to do so if they believed it would offer them added value in the form of discounts, rewards or

New Zealand brewer gives Digital IPA recipe via QR codes on bottle labels

New Zealand brewer Yeastie Boys is marketing its Digital IPA with a label that directs consumers to a recipe for making their own version of the ale. The company has introduced the India pale ale to its range of artisan

Retail Spotlight: smartphone penetration fuels online sales in world markets

In the seventh Retail Times and Euromonitor International Retail Spotlight, Daniel Latev, head of retailing research, Euromonitor International, explores how the smartphone evolution is driving online sales in markets around the world Internet retailing is bucking the overall retailing trend and

DPD’s mobile site wins 1m users and re-arranges 55,000 deliveries in six months

Postal group, DPD, reports its mobile website has attracted over a million unique visitors since its launch in November 2011 and in excess of 55,000 deliveries have been rearranged using the QR codes printed on its calling cards. DPD claims

Visa Europe invests in mobile payments with stake in Mobile Money Network

Visa Europe is taking a 15% stake in Mobile Money Network (MMN), which provides mobile commerce and payments services for retailers. The investment is said to form part of Visa Europe’s strategy to deliver increased value for consumers, retailers and

Retail Chinnwag: are virtual stores a fad or a first step towards unmanned stores?

In his regular column for Retail Times, Simon Chinn, lead consultant at retail research agency, Conlumino, reports on the seasonal opportunity for pop-up stores Throughout last year, QR codes – those little barcodes of black and white squares that you