People are less likely to scan Quick Response (QR) codes if they aren’t seen to fit the advert or the brand, new research from King’s Business School has found. Professor Shintaro Okazaki warns that marketers need to be aware that a
Karl Gilbank, sales director, Airangel, on how WiFi can enable an omni channel experience for retailers Omni-channel marketing is a complex phenomenon, which is now an integral part of the retailer-customer relationship. From online shopping, social networks and forums to in-store
McDonald’s has launched a new global packaging design to be used in the majority of its restaurants around the world. The new-look has been created by the UK- and Chicago-based brand design agency, Boxer. The graphic design is on carry-out
Town centre managers should go back to basics to meet consumer demand as new research from global property advisor CBRE reveals most Europeans still prefer to visit their local shops and town centres rather than buy products online or shop at
Jon Worley, director of customer interactions at payment solutions specialist, The Logic Group, predicts the key retail technology trends for 2013 2012 has been a tough year for the high street, with retailers struggling to drive sales and many high street
Only 12% of Britons have ever scanned a QR code when shopping but that three times this number would be willing to do so if they believed it would offer them added value in the form of discounts, rewards or
New Zealand brewer Yeastie Boys is marketing its Digital IPA with a label that directs consumers to a recipe for making their own version of the ale. The company has introduced the India pale ale to its range of artisan
In the seventh Retail Times and Euromonitor International Retail Spotlight, Daniel Latev, head of retailing research, Euromonitor International, explores how the smartphone evolution is driving online sales in markets around the world Internet retailing is bucking the overall retailing trend and
Postal group, DPD, reports its mobile website has attracted over a million unique visitors since its launch in November 2011 and in excess of 55,000 deliveries have been rearranged using the QR codes printed on its calling cards. DPD claims
Visa Europe is taking a 15% stake in Mobile Money Network (MMN), which provides mobile commerce and payments services for retailers. The investment is said to form part of Visa Europe’s strategy to deliver increased value for consumers, retailers and
In his regular column for Retail Times, Simon Chinn, lead consultant at retail research agency, Conlumino, reports on the seasonal opportunity for pop-up stores Throughout last year, QR codes – those little barcodes of black and white squares that you
Unilever is launching a digital advertising campaign for four of its brands and incorporating QR codes in the images to allows consumers to access tailored brand content on their smart phones by scanning a code or tapping a chip on
Thorntons is launching an outdoor campaign, which allows smart phone users to scan a QR code and buy an Easter egg for 1p. The mobile checkout technology – Simply Tap – has been introduced by Mobile Money Network (MMN) and is claimed to
Organic food company, What On Earth, is introducing Quick Response (QR) codes to the packaging of its popular organic pizzas. When scanned, the QR code will take customers to the What On Earth website where they can find out more
The Co-operative Group claims it will become one of the first major retailers to feature QR (Quick Response) codes on fresh produce packaging to give customers information on the food, its growers and recipes. QR codes will be printed on
