With Singles’ Day fast approaching, Rakuten Marketing finds UK marketers are missing a major sales opportunity. According to proprietary insights, 74% of UK marketers are focused on the local market, despite seeing huge potential in affluent APAC shoppers.
Singles’ Day 2017
Rakuten Marketing today announces the expansion of the Rakuten Marketing Affiliate Network to local merchants in France. Having already established its publisher network in Europe, the addition of services to French advertisers further strengthens the EU footprint of Rakuten Marketing.
Rakuten Marketing network data unveils the types of shopper determining sales success today. The findings reveal four profiles that highlight digital purchasing patterns and show how marketers across the fashion, luxury, beauty and travel sectors in the UK, US and
New independent research from digital marketing company, Rakuten Marketing, reveals that Marks & Spencer is the nation’s favourite Christmas shop, with nearly a third of Brits planning to spend the most there this December.
Consumers placed Boots in second position and
Now as high-tech as it is high-fashion, excitement around London Fashion Week is as much about the new collections as it is the innovative technologies and strategies being employed to show and promote them. While it’s now expected that designers
The past year has seen the rise of more relevant and targeted outreach to consumers, and marketers are already seeing results from doing so. For example, Facebook’s head of agency relations Ed Couchman revealed that users are twice as likely
Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is
Rakuten Marketing, a global leader in omni-channel marketing and a division of Rakuten, Inc., has revealed the first performance metrics for Instagram advertising. Initial testing is impressive; leading furniture retailer in the US, RC Willey, saw a click-through rate nearly 17
Rakuten Marketing, a global leader in omni-channel marketing and a division of Rakuten, today announced the beta launch of its proprietary omni-channel attribution platform, Cadence Essential. The platform provides marketers with a single, consistent view of performance across all communication channels, providing deeper
Today, Rakuten Marketing attribution data reveals shoppers are no longer making impulse purchases, with the average customer making 9.5 visits to a brand before buying. This is an increase of seven visits since January 2011, when shoppers visited just 2.5 times before converting.
Today new data from digital marketing experts Rakuten Marketing reveals trends in Christmas online shopping habits. The Rakuten Affiliate Network said it has seen Christmas sales increase by 49% over the past two years. Now, its data from over 350 leading brands
The digital marketing division of Rakuten, Rakuten Marketing, said it continues to report strong growth for the third quarter of 2014, seeing 16.9% growth across its UK business, which encompasses the Rakuten Affiliate Network, Rakuten Display and Rakuten Attribution. In Europe,
As the London Fashion Week frenzy dies down, Carol Rashti, marketing director, Rakuten Marketing, discusses some of the prevalent digital trends of last week, and how they can be translated from the catwalk to the high street by marketers: Turn social
Nw data from Rakuten Marketing’s affiliate network, Rakuten LinkShare, reveals the most powerful channels for brands to convert style-conscious shoppers. Analysis over a six month period of over 400 online retail brands in the fashion, luxury and beauty sectors in the UK,
Rakuten Marketing’s affiliate and display marketing channels report continued, strong growth for the second quarter of 2014, and the company announces new clients across its affiliate and display divisions, Rakuten LinkShare and Rakuten MediaForge. The global, digital marketing division of Rakuten
The past year has seen the rapid rise of personalisation in marketing, with brands using data in increasingly sophisticated ways to develop tailored content and target customers based on their preferences and online behaviour. The amount of data available to
Rakuten Marketing has entered into a definitive agreement to acquire PopShops, a Seattle-based technology company that provides online advertisers and publishers with a data analytics engine for intelligent product feeds. Terms of the deal were not disclosed. Founded in 2006, the PopShops
The birth of the Duke and Duchess of Cambridge’s son is set to boost shopper sentiment and provide a welcome boost in consumer spending, according to the IGD. The Co-operative Food, for one, said it saw sales of Champagne go through the