The over 55s and those with families are more prolific buyers of both fresh fruit and vegetables and fresh or chilled meat, whilst those in the 18-34 age group and empty nesters are more likely to be buying ready meals
The successful children’s range of ready meals by multi award-winning food brand Mini nom noms is accompanied by the revamped adult Mega nom noms range. Available at Ocado, it has larger portions, new blended spice combinations and still packed with healthy ingredients.
Malton Foods has extended its portfolio of convenience ready meals, sides and snacks with a range of five new products launching in Asda stores in March. Malton Foods, under the ownership of the Zwanenberg Food Group, has continued to build
The news that sales of venison in the UK have reportedly risen by 400% over the last year shows that there may be further scope for growth in the fresh meat and premium ready meal categories, according to category and
The Co-operative is re-launching its premium Truly Irresistible Italian range. The new restaurant-quality menu of pre-prepared meals, available in stores now, have been created following time spent in Italy by the development chefs, who travelled the length and breadth of
The Co-operative Food is relaunching its Eat In ready meals range as Ready to Cook range with new and ready-prepared meat and poultry lines, and a selection of vegetable side dishes. The retailer has also appointed Graham Mairs, the former
The fact sales of premium ready meals grew in the UK by between 7% and 8% in 2013 whilst 65% of consumers say they want to eat fewer ready meals and cook more is a classic example of behavioural economics
Leading UK food brand Birds Eye claims it is breaking new ground for ready meal curries this month with the launch of a delicately spiced Chicken Balti and a rich and creamy Chicken Tikka Masala. The latest innovation from the
The frozen food market has again shown positive value growth – 2.5% year-on-year (yoy) – during a time when the retail industry is struggling to achieve any growth, bringing the industry’s value to more than £5.7bn. The latest market data
Spar UK is launching a range of new and redesigned chilled products, giving customers everything they need for a warming family dinner this winter season. These 23 hearty favourites consist of ready to cook main dishes as well as a
The Co-operative is launching an advertising campaign to promote its new and improved range of chilled ready meals and pizzas. The campaign, which has the tagline “Food so good, anyone would think you’d made it yourself”, launches today (18 September
The Co-operative Food is extending and re-launching its ready meals range, with a mission to be the ultimate convenient destination for dinner solutions that can be ready in a matter of minutes. From 16 September 2013, The Co-operative’s own-brand chilled ready
Two seemingly contradictory trends – one which suggests a rise in home cooking and another which projects double digit growth in the ready meals market – underline the importance of brands becoming more intimate with their consumers’ apparently contradictory behaviours,
The Co-operative Food is re-launching its own-brand healthier range, revamping its in-store bakery offer and introducing new options to its Eat In ready meals range. Rolling out into stores from April 2013, Good Life will replace The Co-operative’s Healthier Choice
Amy’s Kitchen, the family-owned food brand, is extending its UK free from frozen ready meal range with two new products: Thai Red Curry and Broccoli & Cheddar Bake, available from 8 April 2013 at Tesco stores nationwide. The NPD follows increased distribution
Sales of ready meals have slowed due to rising prices, cash-strapped shoppers and the horsemeat scandal, according to data from SymphonyIRI Group. With sales of over £2bn in 2012, the market for ready meals has been a high growth category driven
The Co-operative Food has introduced two new fresh meal pots into its own brand Food to Go range. Providing warming yet healthy lunches or quick and easy dinners for hungry customers, the new meal pots are claimed to be great for taking
Spar UK is launching a 17-strong own label Italian foods range to meet customer demand for easy to create convenient meals. The Italian range, in store on 1 November 2012, will comprise four fresh pastas, two pasta sauces, four pizzas, five
The Co-operative Food is extending its ready-to-cook Eat In range with a selection of seven new products, which it claims provide great alternatives to home-cooked dishes. At the same time, the entire Eat In range is re-launching with a fresh
Spar UK is running a host of value price promotions across its own brand ready meal range. Ongoing two for £2.50, £4.00 or £5.00 prices are now available across Spar’s own brand range of Italian, Indian, Chinese and British classic
The Co-operative Food has added new main course products to its own-brand ready-to-cook Eat In range. The Eat In range provides pre-prepared meat, poultry and fish main course products, plus ready-made vegetable side dishes that are easy to cook. New main dishes
The Co-operative is extending its own label ready meal range and claims the new products provide cost-conscious shoppers with a great-value alternative to a pricy evening out. Launching on 2 May 2012, the new lines include: Truly Irresistible Beef Bourguignon
The Co-operative has launched a range of vegetarian ready meals and cheeses under its Truly Irresistible own brand. The new ready meals include The Co-operative Vegetable & Bean Pie, The Co-operative Moroccan Vegetable Tagine, a vegetable lasagne, an Italian-style aubergine
Easy Bean, the range of one-pot premium ready meals, which includes Fairtrade lines, will go on sale in 20 Booths stores next month (September 2011). In May the company launched the UK’s only ready prepared meals to carry the Fairtrade
French food brand Sodebo is launching its ready meal range PastaBox in the UK following success in Europe. It will be unveiled at IFE at Excel, London, 13-16 March 2011. Key selling features of PastaBox are: A chilled, single-serve, fresh
