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Strand Marketing Group acquires retail loyalty and CRM firm

Strand Marketing Group, the marketing services group, has acquired the remaining shares (47.5%) of Visible Results UK, the retail loyalty and CRM specialists. The new company will be known as Strand Loyalty. Visible Results UK was established in 2004 as

23/03/2011 | Marketing, Services Time | Read More

Barclaycard to launch rival retail loyalty card

Barclaycard is launching a loyalty card scheme in March, which it claims will be the broadest retail rewards programme in the UK. Barclaycard Freedom will be available to over eight million cardholders who will be able to earn rewards in

25/01/2010 | Loyalty schemes, Retail Technology, Services Time | Read More

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