New research into changing shopper behaviour and store choice has been launched today by Shoppercentric, a leading independent shopper research agency. The report, entitled: “Window On…Fragmented Shopper Repertoires” surveyed more than 1,100 UK shoppers aged 18+ on how and where they
A UCL postgraduate student has been awarded seed funding by the university to develop a new device which is able to provide a comprehensive picture of customers in a shop in real-time – through analysing people’s footwear. The device, developed
Ocado’s decision to capitalise on the expanding vegetarian and vegan market by stocking frozen vegetarian and vegan brand Fry’s reinforces the importance of brands and retailers understanding shopper needs and behaviours in greater detail than ever, according to a specialist
A drop in the use of vouchers, coupons and fuel discounts compared to a year ago, combined with cautious shopper behaviour, saw a slow start to 2013 for the UK’s leading supermarkets, new figures from Nielsen reveal. It found aggregate
Consumer shopping habits have been put under the microscope in a new book written by shopper analyst and TNS global consulting director, Siemon Scamell-Katz. The Art of Shopping: How we Shop and Why we Buy is the result of 20
Shopper research has become widely recognised among brands and retailers as the best method to gain insights into customer purchasing decisions. But what are the current methodologies? How are they used and what are the industry challenges? Phillip Adcock at shopper behaviour researcher,
More shoppers have adapted to the new economic reality and believe the worst is behind them, according to research released by IGD ShopperVista. Encouraged by falling inflation they are beginning to feel more optimistic about the future, said researchers. In
More people are now planning before going out to do their food and grocery shopping, compared to three years ago, according to the latest IGD shopper research published today. Nearly seven in 10 shoppers (67%) plan most of their food
