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Suppliers need insights to aid greater understanding of what motivates shoppers, says Bridgethorne

Suppliers need insights to aid greater understanding of what motivates shoppers, says Bridgethorne

With forecasters predicting that rising inflation could steer Christmas shoppers away from premium food and drink products this year, FMCG suppliers are being urged to draw on insights of what influences and motivates their shoppers as part of their commercial

20/11/2017 | Comment, Opinion Time | Read More
Ex-Tesco chief’s comments put the spotlight on shopper management, says Bridgethorne

Ex-Tesco chief’s comments put the spotlight on shopper management, says Bridgethorne

Comments made by Sir Terry Leahy, the former chief executive of Tesco, the company was at its best when it used insight into consumer behaviour to innovate and respond to trends, reinforces the need for more retailers and suppliers to

05/11/2014 | Comment, Opinion Time | Read More

Morrisons’ sale slump shows brands and retailers must better understand shopper needs, says Bridgethorne

The financial performance of supermarket chain Morrisons, which announced a sharp fall in sales yesterday, reflects a need among brands and retailers to better address changing shopper habits and understand what motivates shoppers on the path to purchase. That ‘s

09/05/2014 | Comment, Opinion Time | Read More
ShopperTrak: 28 and 21 December forecast to be busiest shopping days at Christmas

ShopperTrak: 28 and 21 December forecast to be busiest shopping days at Christmas

December 28 and 27 have been identified as the first and third busiest shopping days respectively in this year’s holiday calendar by shopper insights provider ShopperTrak. Unsurprisingly the final Saturday before Christmas, 21 December 2013, takes the second spot, with the remaining two pre-Christmas

04/11/2013 | Data Time, Research | Read More
Bridgethorne: FMCG suppliers need better insight for a multi-channel Christmas

Bridgethorne: FMCG suppliers need better insight for a multi-channel Christmas

Asda’s prediction up to 75% of its customers are likely to shop across stores and online channels at Christmas reinforces the importance for FMCG suppliers to better understand shopper behaviour before, at and after arrival at the point of purchase,

16/08/2013 | Christmas Time, Comment, Opinion Time | Read More
In my opinion: shopper marketing is key to delivering retail growth, claims Emnos

In my opinion: shopper marketing is key to delivering retail growth, claims Emnos

Shopper marketing provides a means for retailers to share insight and work with suppliers to grow incremental revenues for both parties. However, achieving success can be challenging and often requires a change in approach. Sarah Atkins, managing director of customer

31/01/2013 | Comment, In my opinion, Opinion Time | Read More
Technology and psychology are key to shopper insights, says behaviour expert

Technology and psychology are key to shopper insights, says behaviour expert

Shopper research has become widely recognised among brands and retailers as the best method to gain insights into customer purchasing decisions. But what are the current methodologies? How are they used and what are the industry challenges? Phillip Adcock at shopper behaviour researcher,

22/02/2012 | Comment, Opinion Time | Read More
Budget-conscious shoppers plan and shop around more, IGD research reveals

Budget-conscious shoppers plan and shop around more, IGD research reveals

More people are now planning before going out to do their food and grocery shopping, compared to three years ago, according to the latest IGD shopper research published today. Nearly seven in 10 shoppers (67%) plan most of their food

06/02/2012 | Data Time, Research | Read More

Experian claims new retail analytics tool will improve performance

Shopper analytics firm, Experian FootFall, has launched cloud-based software for retailers and shopping centres, which it says will allow businesses to analyse store insights to improve performance. According to Experian, its Site Analytics has been developed to give store managers

30/01/2012 | Data Time, Research, Retail Technology, Services Time | Read More

MySupermarket teams up with SymphonyIRI to deliver shopper insights

Price comparison website, mySupermarket has teamed up with research company SymphonyIRI Group, to provide a multi-channel view of shoppers’ behaviour in the UK – both online and in store.  According to the two companies, the service will provide unprecedented insight

26/01/2012 | Data Time, Research | Read More

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