With forecasters predicting that rising inflation could steer Christmas shoppers away from premium food and drink products this year, FMCG suppliers are being urged to draw on insights of what influences and motivates their shoppers as part of their commercial
Comments made by Sir Terry Leahy, the former chief executive of Tesco, the company was at its best when it used insight into consumer behaviour to innovate and respond to trends, reinforces the need for more retailers and suppliers to
The financial performance of supermarket chain Morrisons, which announced a sharp fall in sales yesterday, reflects a need among brands and retailers to better address changing shopper habits and understand what motivates shoppers on the path to purchase. That ‘s
December 28 and 27 have been identified as the first and third busiest shopping days respectively in this year’s holiday calendar by shopper insights provider ShopperTrak. Unsurprisingly the final Saturday before Christmas, 21 December 2013, takes the second spot, with the remaining two pre-Christmas
Asda’s prediction up to 75% of its customers are likely to shop across stores and online channels at Christmas reinforces the importance for FMCG suppliers to better understand shopper behaviour before, at and after arrival at the point of purchase,
Shopper marketing provides a means for retailers to share insight and work with suppliers to grow incremental revenues for both parties. However, achieving success can be challenging and often requires a change in approach. Sarah Atkins, managing director of customer
Shopper research has become widely recognised among brands and retailers as the best method to gain insights into customer purchasing decisions. But what are the current methodologies? How are they used and what are the industry challenges? Phillip Adcock at shopper behaviour researcher,
More people are now planning before going out to do their food and grocery shopping, compared to three years ago, according to the latest IGD shopper research published today. Nearly seven in 10 shoppers (67%) plan most of their food
Shopper analytics firm, Experian FootFall, has launched cloud-based software for retailers and shopping centres, which it says will allow businesses to analyse store insights to improve performance. According to Experian, its Site Analytics has been developed to give store managers
Price comparison website, mySupermarket has teamed up with research company SymphonyIRI Group, to provide a multi-channel view of shoppers’ behaviour in the UK – both online and in store. According to the two companies, the service will provide unprecedented insight
