Ocado’s decision to capitalise on the expanding vegetarian and vegan market by stocking frozen vegetarian and vegan brand Fry’s reinforces the importance of brands and retailers understanding shopper needs and behaviours in greater detail than ever, according to a specialist
Shopper marketing provides a means for retailers to share insight and work with suppliers to grow incremental revenues for both parties. However, achieving success can be challenging and often requires a change in approach. Sarah Atkins, managing director of customer
Bridgethorne, the specialist consultancy working with blue chip FMCG brands (food and non-food), suppliers of other retail products and retailers across category development, shopper marketing and customer management, has appointed Karen Bevan to help drive the delivery of its range
