Convenience stores are the most used format for top-up shopping, with 60% of shoppers visiting them for this type of trip, according to IGD’s latest ShopperVista research. This is because their network is widespread, making them easily accessible for most
Freezers across the UK are ‘neglected’, ‘under-used’ and ‘under-appreciated’, with younger shoppers dubbing them ‘graveyards’ for food that is soon to go off, according to the latest consumer research from IGD ShopperVista. Eighteen to 34-year-olds are twice as likely to agree
Shoppers aged under-35 are more likely than their older counterparts to shop ethically, cook from scratch and are more than twice as likely to think they will be better off in the year ahead, according to research from IGD ShopperVista.
Younger shoppers are driving an increase in the number of those seeking out British food, according to new figures. Shoppers are almost one and half times more likely to buy British than they were six years ago, according to research from IGD ShopperVista,
Shoppers plan to reduce the number of shopping trips they make if petrol prices continue to increase, especially if they live in the north of England, according to new research from the IGD. Its latest ShopperVista research, published today, shows: