Almost half of British consumers regularly practice ‘showrooming’, using mobile devices to check for the best prices in-store, according to new research by EE, the UK digital communications company. The research shows over 20m consumers (equivalent to 44% of total
Argos has launched NFC technology in 40 stores, enabling shoppers to use their smartphones to engage with store staff to receive the latest offers and download its mobile app. The NFC capability has been introduced in partnership with Proxama, the
A quarter of all UK shoppers used their mobile in-store to check the price elsewhere of a product they were about to buy in the run-up to Christmas 2013 and over a third of these ‘showroomers’ went on to buy from
Retailers are being warned showrooming is on the rise in the UK, with 40% of British shoppers aged 35 or under having browsed products on a smartphone while visiting a store, according to research findings to be announced by Ipsos
E-retail is set to grow by almost 50% over the next five years to be worth over £50bn in 2018, when one pound in every seven spent on retail will be made online, according to new research from Verdict. One
Wearable technology devices could be set to revitalise the role of physical retail stores, according to a new report from digital commerce solutions provider Venda, conducted by YouGov. The Wearable Technology: The High Street’s Secret Weapon?report polls the views of 2,043 UK
Retailers are still divided over whether to help or hinder ‘showrooming’ (shoppers viewing items in-store, then checking prices and buying on their mobiles), according to research by retail and shopper creative agency Live & Breathe. It found 13% of shoppers
Manchester-based retail training company, Beyond The Box, has released the findings of a new study, which reveals how retailers can adapt to the new multi-channel environment and combat the ‘showrooming’ effect. The research highlights the challenges and opportunities faced by traditional bricks and
Shoppers are diversifying the way they shop for and buy goods, becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. That’s the key finding of a new IBM survey of 26,000 global
Shoppers are combining the digital and non-digital worlds when it comes to making product purchases, rather than exclusively using one or the other vehicle, according to research by Perception Research Services (PRS), a shopper and packaging research company. PRS’s research revealed
