Research unveiled today has highlighted that social media is king when it comes to launching new products in the retail sector: eight out of 10 brand marketers (80%) now prioritise social media in their launch marketing plans. This is in
Naked Wines delivers the highest amount of engaging content to its customers across social platforms, according to new research. Berry Bros. & Rudd came second, followed by Virgin Wines in third place. The study, from retail marketing agency Leapfrogg, analysed ten
The proliferation of social media and the advance of ‘shopable’ content has been underexploited by the retail sector in Europe as an area of revenue growth, according to Tryzens, a leader in digital commerce platforms. Retailers must be doing more,
With social media at the forefront of community engagement it is becoming an ever more important communication tool for local retailers to get specific, targeted messages to their customers.
A new survey conducted by SAP, a market leader in enterprise application software, which recently launched a new SME solution, SAP Anywhere, a single software solution designed for growing businesses to manage all their marketing, ecommerce, inventory and sales from
A new report from Crimson Hexagon, a business intelligence company specialising in analysing and interpreting social media ‘big data’, has revealed how British culture is fundamentally changing. Since 2010, 850bn social media posts reveal that people in UK are more
Now as high-tech as it is high-fashion, excitement around London Fashion Week is as much about the new collections as it is the innovative technologies and strategies being employed to show and promote them. While it’s now expected that designers
Customer engagement is key if businesses want to maximize profits. Here real-time engagement platform iAdvize reveals how businesses can stay at the top their game in 2016
Ninety two per cent of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research from imaging technology expert SpinMe. The study looked at advanced online merchandising
Retail Times has teamed up with ChannelAdvisor to help retailers unlock online sales with a series of exclusive downloads. This month’s guide – What do online shoppers want? – reveals the six key patterns retailers need to know for sales
The rise of smart phones and social media is making people who eat alone less lonely as a new report from IKEA reveals that as we increasingly become solo diners we are turning to social media networks for companionship at
Retail Times has teamed up with ChannelAdvisor to help retailers grow their sales. In our latest collaboration, ChannelAdvisor lifts the lid on Pinterest as a vehicle for boosting online sales for retail brands. The ChannelAdvisor e-book highlights the reach of
Brandwatch has launched a retail sector report examining the social media performance of 60 of the top US and UK retailers. It includes the likes of John Lewis, Tesco and New Look plus case study information on Argos and IKEA. Key findings: Facebook Activity levels In one week,
A global report by Capgemini reveals consumers consider social media a less important part of their customer journey – from awareness, through to post-sale activity – compared to two years ago, suggesting that the social media hype in the consumer goods
As the London Fashion Week frenzy dies down, Carol Rashti, marketing director, Rakuten Marketing, discusses some of the prevalent digital trends of last week, and how they can be translated from the catwalk to the high street by marketers: Turn social
This month Facebook announced it is testing a new ‘buy button’ to be added to brand’s newsfeed ads and page posts, designed to help businesses drive sales through the social network. Twitter has also announced the acquisition of payments infrastructure company Cardspring,
Park Street in Bristol has been selected for an initiative aimed at raising the profile of its shops and businesses using the latest social media techniques. The interactive campaign is the first of its kind in the country and has been devised
Consumers today are hard-pressed to visit any retail store, hotel, restaurant or corporate business without encountering digital signage. From television programming to menus to advertising, businesses are using digital signage to entertain while informing customers and the trend is growing
Leading UK food brand Birds Eye is launching Mashtags this month, a new product inspired by social media. Mashtags are made from British potatoes and feature shapes including the iconic hashtag, @ symbols and emoticons. Primed to get people talking
In today’s rapidly changing, consumer-centric retail landscape, there is a critical need for retail CIOs to transition from a focus on the back office to driving innovation as C-level strategists, according to a study released today by Tata Consultancy Services (TCS),
Godiva, the luxury Belgian chocolatier, has chosen Kitch Media, a Sussex-based social media and online marketing agency, to deliver its UK social media presence. Godiva has sites in over 80 countries worldwide. There are currently 11 Godiva sites in the
As the year comes to a close Mintel offers its latest quarterly update from social media analysts Gabi Lieberman and Lizz Martinez. They have once again singled out the top five trends in online consumer marketplace behaviour this quarter identified
Next is the bricks and mortar retailer currently providing the best overall customer service and engagement across four key social media channels, according to new research commissioned by IMGROUP, examining the social footprint of 10 top bricks and mortar retailers
Lloydspharmacy has appointed Social Retail, a specialist retail consultancy and training provider, to train its central customer service team with Social Retail’s own online training programme. Social Retail will work with Lloydspharmacy to improve its customer engagement on social media channels.
With the recent change in Facebook rules, allowing brands to run competitions on their timelines, it’s very tempting to rely purely on social media as your main tool for promotions. However, according to a new survey by prize promotion agency Spark & Fuse
