Neighbourly.com, the social network that transforms the way companies contribute to community causes, has announced the appointment of Luke McKeever as chairman. In his previous capacities as CEO, McKeever acquired a wealth of experience helping to grow international, category‐defining software companies such
Foodservice chains in the UK are not engaging with their consumers and suppliers via social media, potentially impacting brand loyalty and repeat purchases, a study of 85 leading brands by Visceral Business and Synthesio has found. The Social Food Brand Study 2013, which
While advancements in digital technology and increased popularity of social networking have made their mark on and offline social interaction in recent years, it seems some Americans have more faith in a pet to help their social life. Indeed, according
Consumer interest in social shopping is up around the world, with almost half of consumers (45%) actively recommending products on social media sites, according to a global survey by e-commerce marketplace Rakuten. It found the UK saw the second highest international
Online sales on Boxing Day (26 December 2012) increased by 44.95% compared to the same day in 2011, analysis of retail traffic by IBM reveals. IBM’s Digital Analytics Benchmark study found: Mobile traffic: the number of consumers using a mobile device
Frozen food retailer Iceland has launched a marketing campaign, which focuses on feedback from its customers and their experiences with the store. At the same time, Iceland has introduced a social media advocacy solution called GoRecommend. It aims to exploit the
Nearly half of UK consumers interact with brands on Facebook and nearly a quarter of those are more likely to make a purchase from that brand, according to a new study by global interactive marketing provider ExactTarget. Based on more than
Retailers need to collaborate with manufacturers to anticipate demand for products featured in consumer magazines and on social networks, argues Wayne Usie, senior vice president of retail, JDA Software Retailers are entering uncharted territory with consumers – the economy is
Waitrose is winning the social media war this Christmas, converting the most online visitors into paying customers and brand advocates, according to the latest Supermarket UK study from Starcom MediaVest Group (SMG). Waitrose, with its focus on engaging content, is
Shoppers avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has been made, according to research commissioned by leading European social commerce company, Reevoo.
Twenga, the online shopping portal, has launched a new version of its website, which it claims offers shoppers a visual, sensory and instinctive shopping experience. The new site has been designed to better respond to the demands of online shoppers,
The UK’s top 25 retailers are largely unresponsive when it comes to engaging on social media channels, according to a study from internet consultancy and technology company Auros. Despite retailers making a clear investment in social media, with four in
