Sports Direct, the UK’s largest sports and fitness retailer, has today unveiled its action-packed 2021 Christmas campaign; ‘Go All Out’. The new ad is a high-energy, star-studded rallying call which aims to inspire Brits to get up off the sofa,
Launched on 18 June 2021, Sports Directs new concept store on Oxford Street represents a new age in bricks and mortar retail. The space has been transformed into an innovative, experiential hub for customers with technology never seen before within this setting.
Sports Direct, the UK’s biggest sports and fitness retailer, has launched its summer football campaign entitled ‘Just A Game?!’. The multi-million pound TV, OOH, in-store, content, media and influencer programme takes fans on a light-hearted journey through the meaning of
Today, the UK’s biggest sport and fitness retailer, Sports Direct, launches “Equal Play”, a long-term initiative to accelerate gender diversity in sport and make the sports industry more equitable.
The Lexicon, the joint venture partnership between Schroder UK Real Estate Fund and Legal & General Capital, has today announced that Frasers Group plc will be taking 40,000sq ft at the scheme for its Sports Direct, USC, GAME and Evans
Sports Direct, the UK’s biggest sports and fitness retailer, has unveiled its first ever Christmas campaign, showcasing the brand’s fresh new positioning and rebrand for 2021 and beyond.
Sports Direct has made a seven-figure investment in new technology and digital displays across the group’s stores, as part of a three to five-year project to enhance instore experience and drive customer engagement. With 15 initial installations already completed, the
GMB, the union for logistics workers, has slammed Mike Ashley after 627 jobs were slashed at XPO logistics, a supply chain partner of House of Fraser.
Members of staff were put on a 45 day consultation period from Friday, 17 August
Sports Direct has bought House of Fraser from administrators for £90m. The department store chain went into administration earlier today when it failed to reach agreement with creditors.
Commercial property agent Lambert Smith Hampton has today confirmed that Sports Direct will open a brand new, two-storey superstore at Springhill Shopping Park this August.
The existing store currently houses both Sports Direct and Heaton Sports and will undergo significant refurbishment
Leading sports retailer, Sports Direct is extending its online induction training for new staff to help them learn about
merchandising and what happens in store day to day.
The company was among the first in the UK to invest in a fully
Sports Direct sister company Swimshop has seen a 41% customer participation rate with new promotions technology that gives shoppers the chance to win their purchases for free. Europe’s largest online swimwear retailer, which stocks over 5,000 different products, has partnered
Spire Payments has announced the supply of 4,000 EMV-approved SPp30 retail PIN Pads to Sports Direct who have over 500 stores situated in 19 countries. This project delivers Spire’s latest state-of-the-art retail payment solution to all Sports Direct UK stores.
Sports Direct has taken an equity stake in Direct Golf to help the company fulfil its ambition to become Europe’s number one golf retail specialist. John Andrew, owner and founder of Direct Golf, is retaining majority ownership and day-to-day control of the
Barr Construction claims it has taken Sunderland’s shopping experience to another level as the contractor completes work on the new £30m Tesco store in the city. The Barr team has been on site for 15 months building and fitting out
Vandanel, the professional football kit supplier, is launching a new brand in association with Sports Direct. The new Sondico Professional line will provide sports apparel to all levels of the game, from grassroots to pro clubs, and aims to become
ChannelAdvisor, the global e-commerce specialist, has launched an index to track the success of UK retailers’ Facebook strategies. According to the company, its Facebook UK Commerce Index (FCI) will provide an ongoing analysis of over 100 of the UK’s top retailers