Starcom Mediavest – Retail Times

Mums’ supermarket loyalty is being eroded, Mumsnet and Starcom MediaVest study shows

Supermarkets need to communicate with mums more often to ensure shopper loyalty, Starcom MediaVest Group and Mumsnet have found from research into the shopping habits of mums. The survey, which sampled responses from 1,000 Mumsnet users, was conducted to provide

Old Spice to appeal to young males in five-month UK campaign

Old Spice, the iconic male toiletries brand, will feature in a five-month advertising and marketing campaign featuring an award-winning TV commercial. Launching on 22 May 2011, the campaign will feature the brand’s new look and a new variant and is