The digital marketing campaign has become an essential part of any business. More than ever, consumers turn to the online world to invest in products and services. From customer reviews to online user guides, your digital footprint needs to make
Emotional engagement is much more important than you may realize. Recent studies have found that when asked to think of a specific product, 86% of consumers first mention products of brands they are emotionally engaged with. In fact, studies have
As Q4 begins and the end of 2019 quickly approaches, many marketers are looking ahead to 2020. Allocating budgets is a challenge when so much in this fast-moving industry is still unknown. Will Google surprise SEO specialists with sweeping new
As 2019 comes to a close, we've got our eye on the marketing trends to watch for in the new year. New technology, new uses of social media, and new ways that people communicate and connect will all define marketing
The toughest part of attracting new clients to a business is initially getting them in the door or onto a website. According to Marketo, 96 percent of first-time visitors to a site won’t buy at that time. But that doesn’t
More and more, companies are working on ways to get their marketing initiatives off the page or screen and into the real world, to create opportunities for people to interact with their brand up close. Effective experiential marketing causes a
Experiential marketing, also known as engagement marketing, is a hot topic in the modern marketing industry. Companies and brands are looking to create brand loyalty through experiences that breed trust and inspiration in consumers rather than gaining attention through
A pop-up store isn’t just a temporary place for you to sell your goods. It’s a chance for you to create buzz around your business and to spread your brand’s message far and wide. That’s why you need to create
You could reasonably describe social media as the "connective tissue" of the internet. It swiftly delivers content about your brand to consumers, who then might go on to share that content or seek out further information about your brand. It's
In the digital age, your business should not only have a social media presence, but also a strategy built around the use of social media. However, your company might not have the kind of scale to reach a lot of
Summer festivals and outdoor events are an amazing opportunity to get your brand noticed and to have face-to-face interactions with customers that help them build a meaningful relationship with your brand.
By Andrew Witkin, founder and president, StickerYou No matter what you’re selling, you should be making storytelling an important part of your brand. Stories are an ingrained part of who we are as human beings, something we have been doing
On the list of marketing priorities, unboxing often comes last. But it shouldn’t. The unboxing experience can be a powerful way to reach consumers and engage with them in a meaningful way, leaving a positive impression that they may share
With billions of people accessing the internet on a daily basis, digital marketing has become a necessity for businesses across the globe. How well you plan and execute your digital marketing strategy will directly affect the growth of
The retail landscape is constantly shifting. Whether it’s the disruption of e-commerce and customization, or the changing moods of consumers, nothing in retail stays the same for long. Because of this, it’s imperative to stop on occasion and take stock
There’s a growing duality in today’s consumer reality. Average shoppers probably have but vague memories of a time before they bought anything online, yet they still haven’t avoided the brick-and-mortar stores altogether: E-commerce sales from 2018 reached 18% of total
