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Say it with video: why video is key for your brand

Say it with video: why video is key for your brand

The digital marketing campaign has become an essential part of any business. More than ever, consumers turn to the online world to invest in products and services. From customer reviews to online user guides, your digital footprint needs to make

09/01/2020 | Comment, Opinion Time | Read More
Right in the feels: how emotional engagement drives brand loyalty

Right in the feels: how emotional engagement drives brand loyalty

Emotional engagement is much more important than you may realize. Recent studies have found that when asked to think of a specific product, 86% of consumers first mention products of brands they are emotionally engaged with. In fact, studies have

12/12/2019 | Comment, Opinion Time | Read More
Four key ways marketing will shift in 2020

Four key ways marketing will shift in 2020

As Q4 begins and the end of 2019 quickly approaches, many marketers are looking ahead to 2020. Allocating budgets is a challenge when so much in this fast-moving industry is still unknown. Will Google surprise SEO specialists with sweeping new

30/10/2019 | Comment, Opinion Time | Read More
Marketing trends to watch for in 2020

Marketing trends to watch for in 2020

As 2019 comes to a close, we've got our eye on the marketing trends to watch for in the new year. New technology, new uses of social media, and new ways that people communicate and connect will all define marketing

27/09/2019 | Comment, Opinion Time | Read More
From top to bottom: converting from the upper funnel

From top to bottom: converting from the upper funnel

The toughest part of attracting new clients to a business is initially getting them in the door or onto a website. According to Marketo, 96 percent of first-time visitors to a site won’t buy at that time. But that doesn’t

30/08/2019 | Comment, Opinion Time | Read More

How to maximize experiential marketing initiatives

More and more, companies are working on ways to get their marketing initiatives off the page or screen and into the real world, to create opportunities for people to interact with their brand up close. Effective experiential marketing causes a

16/08/2019 | Comment, Opinion Time | Read More
Experiential marketing: is it right for your business?

Experiential marketing: is it right for your business?

Experiential marketing, also known as engagement marketing, is a hot topic in the modern marketing industry. Companies and brands are looking to create brand loyalty through experiences that breed trust and inspiration in consumers rather than gaining attention through

29/07/2019 | Comment, Opinion Time | Read More
Top tips to create an experiential pop-up

Top tips to create an experiential pop-up

A pop-up store isn’t just a temporary place for you to sell your goods. It’s a chance for you to create buzz around your business and to spread your brand’s message far and wide. That’s why you need to create

17/07/2019 | Comment, Opinion Time | Read More
Tips to optimise a social media strategy

Tips to optimise a social media strategy

You could reasonably describe social media as the "connective tissue" of the internet. It swiftly delivers content about your brand to consumers, who then might go on to share that content or seek out further information about your brand. It's

25/06/2019 | Comment, Opinion Time | Read More
Five tips for using social media influencers as a marketing strategy

Five tips for using social media influencers as a marketing strategy

In the digital age, your business should not only have a social media presence, but also a strategy built around the use of social media. However, your company might not have the kind of scale to reach a lot of

18/06/2019 | Comment, Opinion Time | Read More
How to brand at outdoor summer events

How to brand at outdoor summer events

Summer festivals and outdoor events are an amazing opportunity to get your brand noticed and to have face-to-face interactions with customers that help them build a meaningful relationship with your brand.

17/05/2019 | Comment, Opinion Time | Read More
Why storytelling is important for brands

Why storytelling is important for brands

By Andrew Witkin, founder and president, StickerYou No matter what you’re selling, you should be making storytelling an important part of your brand. Stories are an ingrained part of who we are as human beings, something we have been doing

08/05/2019 | Comment, Opinion Time | Read More
The unboxing experience: four tips to make it work for your brand

The unboxing experience: four tips to make it work for your brand

On the list of marketing priorities, unboxing often comes last. But it shouldn’t. The unboxing experience can be a powerful way to reach consumers and engage with them in a meaningful way, leaving a positive impression that they may share

26/04/2019 | Comment, Opinion Time | Read More
Five tips to create an effective digital marketing plan

Five tips to create an effective digital marketing plan

With billions of people accessing the internet on a daily basis, digital marketing has become a necessity for businesses across the globe. How well you plan and execute your digital marketing strategy will directly affect the growth of

18/04/2019 | Comment, Opinion Time | Read More
Essential e-commerce insights for 2019

Essential e-commerce insights for 2019

The retail landscape is constantly shifting. Whether it’s the disruption of e-commerce and customization, or the changing moods of consumers, nothing in retail stays the same for long. Because of this, it’s imperative to stop on occasion and take stock

01/03/2019 | Comment, Opinion Time | Read More
Boutique e-commerce hits high street, says StickerYou

Boutique e-commerce hits high street, says StickerYou

There’s a growing duality in today’s consumer reality. Average shoppers probably have but vague memories of a time before they bought anything online, yet they still haven’t avoided the brick-and-mortar stores altogether: E-commerce sales from 2018 reached 18% of total

31/01/2019 | Retail Insight, Retail News, Retailer News | Read More

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