New figures released today unveil the surprising value of the UK student market. Uncovered by Student Beans, the online platform providing success for businesses with Generation Z, these new findings highlight the lucrative reality of the student economy and why
You may remember a time not too long ago when going into your local town or city for some recreational spending would take the best part of a day. Relying on public transport, finding the item you want, the perpetually
New analysis from UNiDAYS, the world’s leading Student Affinity Network, demonstrates the continued benefits of investing in experiential marketing activity in retail shopping centres, breathing life back into the high street. UNiDAYS saw a 65% increase in on-the-night registrations at
Students studying in the North East will be going head to head in February 2016 to win the opportunity to spend a day on placement with the Greggs marketing team. Now in its fourth year, the Greggs Marketing Challenge will
UK businesses look set for their best ever spending boost from university students in the coming academic year, according to new figures revealed by Experian. Following a quiet summer, the return of the student population and their disposable income, will
A new survey by youth media brand Student Beans reveals a significant opportunity for retailers that provide a cross-channel approach to student discounts, with 83% of students saying that if a retailer offers a student discount they are more likely
As millions of students get set to return to university, businesses across the UK will be gearing up to see how they can benefit and attract a potentially new set of customers. With an average estimated individual spend of over
With the academic year now in full swing, French e-commerce retailer, Cdiscount, said it is doing its part to meet the specific supply needs of university students and young professionals, providing them with a varied, expanded offering of products tailored
With freshers’ week due to kick off for many students next week, research from VoucherCodes.co.uk reveals student spending power represents a £2.4bn opportunity for retail and leisure providers. While students have already spent an average of £1,096.00 each on getting university- ready,
Energy drink brand, Emerge, has announced the launch of a large-scale student sampling campaign, targeting more than 30,000 first year students across the UK during Freshers’ Week. Emerge drinks, including brand new sugar free variant, Emerge Zero, will be placed
Value energy drink Emerge is aiming to reach new audiences and new heights with its 2014 marketing strategy, including student targeting. Building on the brand’s record-breaking marketing campaign for 2013, which helped Emerge become the UK’s fastest-growing value functional energy
Aldi is to open a store on a former prison site Plymouth, which will also be developed for student accommodation. Planning consultancy Turley Associates, acting for Aldi Stores and Forshaw Land & Property Group, secured the planning decision that will
John Lewis is urging final year students and graduates not to miss the deadline for its 2014 graduate scheme. The scheme, which closes to applications on 1 December 2013, is part of the retailer’s commitment to investing in talent for the
Young people, the hardest hit by recession, present a huge market opportunity and there is a chance to win their lifetime loyalty, according to Steve Murrells, CEO at The Co-operative Group. Addressing the 2013 IGD Convention, Murrells said targeting the
H&M and Gap have teamed up with the youth marketing company, UNiDAYS, to drive students to their stores in the UK and Ireland via its customer acquisition app. Both H&M and Gap are giving students that use the partner app
The Co-operative’s plans to offer a discount for students on food shopping underlines the growing trend for retailers and brands establishing relationships with consumers based on lifestyle priorities and challenges. That’s the verdict from customer insight agency Engage Research, which
The healthier-for-you, fizzy soft drink SUSO reports it is continuing to raise its profile within the student community with initiatives to engage the teen market. Having recently completed a series of student focus groups to identify the requirements of today’s
The Skills Show, the UK’s largest skills and careers event, is offering ten student volunteers a rare opportunity to gain hands-on health and safety work experience at the 2013 event, which takes place at the NEC, Birmingham, from 14-16 November
Face-to-face brand marketing at freshers’ fairs remains key to the student market despite the prevalence of social networking, according to new research by media sales agency BAM. Bam surveyed more than 1,000 students at 20 of this year’s university freshers’
Alcopop brand WKD has joined forces with mobile image recognition platform Blippar to offer an interactive T-shirt experience to students in freshers’ week. The company is giving away thousands of free T-shirts to students across the country and said it
