The Famous Grouse enjoyed an outstanding Christmas in the UK off-trade, with sales topping £71m – making it the number one whisky in the UK.*
The Famous Grouse is toasting the success of its partnership with RSPB which has reached a significant fundraising milestone of £600,000. The money will help the much loved charity continue their vital conservation work supporting endangered grouse species throughout the UK.
Independent integrated agency Life has been appointed lead shopper marketing agency by Maxxium UK – part of the global sales and distribution alliance between Beam Suntory and Edrington. Life will work on a number of brands within the portfolio including