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Tradedoubler unearths unexpected online buying habits across Europe

Using its new, User Journey technology, Tradedoubler has uncovered the detailed online buying habits of European consumers. These data-driven insights dispel common buying behaviour perceptions and allow marketers a unique insight into the often unexpected paths followed by their customers

29/10/2015 | Data Time, Research | Read More

Consumers drive twilight shopping, as half of tablet owners shop between 5pm and midnight, Tradedoubler study finds

Half of tablet owners (51%) are shopping between 5pm and midnight, extending traditional shopping hours, new Tradedoubler research reveals. The finding indicates retail is now a 24-hour industry, Tradedoubler said. The recently published mobile commerce forecast from Forrester estimates 49% of

21/03/2014 | Data Time, Research | Read More
Affiliate marketing network, Tradedoubler, forecasts five top performance trends for 2014

Affiliate marketing network, Tradedoubler, forecasts five top performance trends for 2014

Dan Cohen, regional director at affiliate marketing network, Tradedoubler, believes there will be five key topics of conversation in the coming year: value chain, traffic, data, pricing models, and regulation & compliance Here’s why: Value Chain: indicators show e-commerce spend will continue to

11/12/2013 | Comment, Opinion Time | Read More
Morrisons launches affiliate marketing programme to promote its online wine offer

Morrisons launches affiliate marketing programme to promote its online wine offer

Morrisons is launching its first affiliate marketing programme to target its online wine cellar platform – Morrisons Cellar – at consumers with a range of deals, discounts and offers.  The supermarket is working with performance marketing company, Tradedoubler, on the move as

14/11/2013 | Online food retailing, Online retailers, Retail News, Retailer News | Read More

Quarter of British shoppers get their fashion fixes at top supermarkets, research shows

A quarter of British shoppers are now turning to supermarket fashion brands such as Tesco’s F&F, Asda’s George and Sainsbury’s TU, according to research by marketing expert Tradedoubler. Increasing quality, competitive pricing and easy to use online services are now positioning supermarkets as a viable threat

01/10/2013 | Data Time, Research | Read More

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