Using its new, User Journey technology, Tradedoubler has uncovered the detailed online buying habits of European consumers. These data-driven insights dispel common buying behaviour perceptions and allow marketers a unique insight into the often unexpected paths followed by their customers
Half of tablet owners (51%) are shopping between 5pm and midnight, extending traditional shopping hours, new Tradedoubler research reveals. The finding indicates retail is now a 24-hour industry, Tradedoubler said. The recently published mobile commerce forecast from Forrester estimates 49% of
Dan Cohen, regional director at affiliate marketing network, Tradedoubler, believes there will be five key topics of conversation in the coming year: value chain, traffic, data, pricing models, and regulation & compliance Here’s why: Value Chain: indicators show e-commerce spend will continue to
Morrisons is launching its first affiliate marketing programme to target its online wine cellar platform – Morrisons Cellar – at consumers with a range of deals, discounts and offers. The supermarket is working with performance marketing company, Tradedoubler, on the move as
A quarter of British shoppers are now turning to supermarket fashion brands such as Tesco’s F&F, Asda’s George and Sainsbury’s TU, according to research by marketing expert Tradedoubler. Increasing quality, competitive pricing and easy to use online services are now positioning supermarkets as a viable threat
