Commencis today announces that its enterprise-level big data analytics and engagement platform Dataroid has been chosen by Unilever Turkey to better understand user behaviour across digital channels, enhance customer experience with multi-channel engagement and drive growth with real-time marketing.
Unilever, the UK’s number one ice cream manufacturer, is set to brighten up freezers across the nation this summer with its latest range of innovation from the iconic Wall’s brand.
Following on from the recent news (30 January 2020) of Unilever looking to sell its PG Tips and Lipton brands, Arian Bassari, consumer analyst at GlobalData, a leading data analytics company, offers his view on these developments: “Unilever selling its
China presents a massive growth opportunity for British businesses but they must understand the Chinese consumer, adopt a mobile first strategy and move fast, all of the time.
Unilever today announced that its purpose-led, Sustainable Living Brands are growing 69% faster than the rest of the business and delivering 75% of the company’s growth.
Unilever has announced that Sunny Jain has been appointed to the role of President, Beauty & Personal Care, and will become a member of the Unilever Leadership Executive (ULE).
Unilever today announced changes to its leadership and organisation as it continues its transformation into a faster, leaner and more agile company. The changes build on our creation of three global Divisions last year – beauty & personal care,
The acquisition fits with Unilever’s strategy to expand its portfolio into plant-based foods that are healthier and have a lower environmental impact. With this acquisition, Unilever is responding to the growing trend among consumers to increasingly opt for vegetarian and
AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to
Not-for-profit standards organisation GS1 UK has launched its new grocery product data service on behalf of its members; represented by the Industry Charter of 12 leading retailers and suppliers, including Tesco, Ocado and Unilever. productDNA has been designed by this
Unilever is aiming to transform into a simpler, more agile and more focused business. The changes will further drive long-term performance and shareholder value, and build upon its Connected 4 Growth programme, the company said. Unilever is evolving its structure to be
Unilever, a global consumer goods company, has signed a deal with Accenture to implement Accenture Cloud Trade Promotion Management (TPM) and Accenture Cloud Retail Execution (RE) to create a single system for trade and marketing operations. Built on the Salesforce platform, the
Unilever today committed to ensuring that all of its plastic packaging is fully reusable, recyclable or compostable by 2025 as it called on the entire fast-moving consumer goods industry to accelerate progress towards the circular economy.
Sales of Marmite, the concentrated yeast extract spread which was recently at the centre of a high profile dispute with UK retailer Tesco over its pricing, rose by £335,000 in the week ending 15 October. That represents an increase of
Category and shopper management specialist Bridgethorne has urged FMCG suppliers to be better prepared for potential cost price discussions with retail multiples, following Tesco’s temporary suspension of Marmite and other Unilever brands.
A new report published today by Oxfam finds Unilever’s overall commitment to labour rights in its Vietnam supply chain has improved over the last three years, but that significant challenges remain. The report follows a previous study in 2013 which highlighted
Taste is a key driver of behaviour when it comes to the food we buy and eat with almost two thirds of consumers across the continent (64%) believing that sustainably grown vegetables taste better. This was the finding of a recent
Unilever’s Sustainable Living brands continue to show superior performance, as the company reports on the fifth year of progress of the Unilever Sustainable Living Plan. Consumers expect more of brands and businesses now – and they reward those that deliver
Unilever today reached a new industry-leading achievement of sending zero non-hazardous waste to landfill across more than 600 sites, in 70 countries, including factories, warehouses, distribution centres and offices. Having identified the different non-hazardous waste streams in its operations Unilever
Unilever CEO, Paul Polman, has welcomed the Paris agreement on climate change achieved at COP2 on Saturday 12 December.
PG tips, the UK’s number one tea brand from Unilever UK, is expanding its range with the launch of three new Speciality tea flavours; Earl Grey, Assam and English Breakfast, available to retailers from August 2015. The new flavours aim
Marmite, the iconic British brand from Unilever UK, is set to roll out an integrated advertising campaign to support the launch of its limited edition summer spread, available to buy until September. Kicking off on 27 July, ‘The Summer of Love
Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers, as part of their biggest trial of iBeacons. Customers who download the ‘Mpulse app’
After the success of three hackathons last year, Unilever Foundry is launching ReHack 2015, designed to fuel innovation in sustainable e-commerce. UK tech companies and start-ups, digital agencies, retailers and brand owners are being invited to participate in Unilever Foundry
Stork, the leading baking brand from Unilever UK, has launched a £3.3 m marketing campaign to support its newest proposition, Stork with Butter. Airing from 15 May and running for a period of eight weeks, the TV advert will demonstrate how Stork with
