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IB Group and Vimto expand partnership

IB Group and Vimto expand partnership

The UK’s largest confectionery distributor, the IB Group (Hancocks, World of Sweets, Bonds and Bobby’s), will become the Licence holder, exclusive distributor and product developer of some of the most iconic Vimto products in the UK market, including Vimto® Bon

31/03/2021 | Confectionery, Product Time | Read More
Vimto gets cosy with new limited-edition Winter Warmer

Vimto gets cosy with new limited-edition Winter Warmer

Vimto, the UK’s fastest-growing squash brand, has launched a limited-edition cordial in time for the colder months: Winter Warmer. Available nationwide from October in 725ml bottles.

21/09/2020 | Product Time, Soft drinks | Read More
Vimto introduces Orange, Stawberry and Lime flavour to Remix range

Vimto introduces Orange, Stawberry and Lime flavour to Remix range

Vimto, the UK’s fastest growing squash brand, has announced an exciting addition to its hugely successful Vimto Remix range – new Orange, Strawberry and Lime flavour, available from 1 March.

20/02/2020 | Product Time, Soft drinks | Read More
Vimto hits record brand value during biggest ever ad campaign

Vimto hits record brand value during biggest ever ad campaign

Vimto has announced its brand value has jumped a staggering £1.8million in the latest data period to 14/7/18[1], reaching a record high of £81million. The monumental jump comes during the brand’s largest and most disruptive advertising campaign to date – ‘I

09/08/2018 | Manufacturer news | Read More

How Vimto created a ‘liquid’ supply chain with Distributed Warehousing

Vimto is a soft drink originally invented and launched in 1908 by John Noel Nichols. The brand Vimto is owned by Nichols PLC which sells drinks to retailers throughout the UK in cans, bottles and as draught in pubs.

03/07/2018 | Logistics, Retail News | Read More
Vimto launches new ‘anti-advertising’ campaign

Vimto launches new ‘anti-advertising’ campaign

The new ‘I See Vimto in You’ campaign repositions the popular soft drinks brand with its target audience of 15-19 year olds. The advert is engaging, disruptive and taps into the teen desire to be themselves in a world of

25/05/2018 | Manufacturer news, Product Time, Soft drinks | Read More
Vimto is searching for the star of its new TV advert

Vimto is searching for the star of its new TV advert

Vimto, the Newton-Le-Willows based soft-drinks brand, is offering consumers the opportunity to star in its unique summer TV ad and social media campaign.

01/05/2018 | Manufacturer news, Product Time, Retail News, Soft drinks | Read More
Nichols makes new senior international appointments

Nichols makes new senior international appointments

Nichols, the company behind popular brands Vimto and Feel Good Drinks, has appointed Matt Nichols and Robert Hammersley as commercial directors. They succeed previous international commercial director, Simon Hunt-Brown, who has now retired.

27/04/2018 | People, Retail News, Soft drinks | Read More
Vimto adds Watermelon, Stawberry and Peach flavour to Remix range

Vimto adds Watermelon, Stawberry and Peach flavour to Remix range

Vimto has added another tantalising flavour to its phenomenally successful Vimto Remix range that mixed up both the category and consumers’ taste buds when it was launched in 2016. Tapping into the public’s ever-growing appetite for more exotic flavours – 61%

01/03/2018 | Product Time, Soft drinks | Read More
Vimto announces partnership with Salford City FC to support youth programme

Vimto announces partnership with Salford City FC to support youth programme

Vimto has announced a partnership with Salford City Football Club to support Academy 92, the club’s youth development programme. To launch this partnership, Vimto has called on talented youngsters to submit their own trick shots to @RealVimto on Twitter or Vimto

25/01/2018 | Manufacturer news | Read More

Millions gets seriously mixed up with new Vimto flavour

Soft drinks favourite, Vimto, is teaming up with Millions, the tiny tasty chewy sweets, for the first time to create Vimto Millions. The unique flavour will hit shelves across the country this August, just in time to boost back to

31/08/2017 | Manufacturer news | Read More
The Vimtoad is back as Vimto champions convenience

The Vimtoad is back as Vimto champions convenience

As Vimto continues to outperform the market, growing at 6.8% vs. 1.4% for the category, the popular brand has announced a nine month distribution drive for its hugely popular RTD range. Vimto is already the fastest growing brand in this

13/06/2017 | Retail News | Read More
Vimto invests in Snapchat to support the launch of its new teen-focused Vimto Remix brand

Vimto invests in Snapchat to support the launch of its new teen-focused Vimto Remix brand

For the first time Vimto has shifted its TV ad spend online, with a significant investment into Snapchat to support the launch of its new teen-focused Vimto Remix brand. In a campaign planned and bought by MEC Manchester and with

08/06/2016 | Manufacturer news | Read More

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