Vimto has announced its brand value has jumped a staggering £1.8million in the latest data period to 14/7/18[1], reaching a record high of £81million. The monumental jump comes during the brand’s largest and most disruptive advertising campaign to date – ‘I
Vimto is a soft drink originally invented and launched in 1908 by John Noel Nichols. The brand Vimto is owned by Nichols PLC which sells drinks to retailers throughout the UK in cans, bottles and as draught in pubs.
The new ‘I See Vimto in You’ campaign repositions the popular soft drinks brand with its target audience of 15-19 year olds. The advert is engaging, disruptive and taps into the teen desire to be themselves in a world of
Vimto, the Newton-Le-Willows based soft-drinks brand, is offering consumers the opportunity to star in its unique summer TV ad and social media campaign.
Nichols, the company behind popular brands Vimto and Feel Good Drinks, has appointed Matt Nichols and Robert Hammersley as commercial directors. They succeed previous international commercial director, Simon Hunt-Brown, who has now retired.
Vimto has added another tantalising flavour to its phenomenally successful Vimto Remix range that mixed up both the category and consumers’ taste buds when it was launched in 2016. Tapping into the public’s ever-growing appetite for more exotic flavours – 61%
Vimto has announced a partnership with Salford City Football Club to support Academy 92, the club’s youth development programme. To launch this partnership, Vimto has called on talented youngsters to submit their own trick shots to @RealVimto on Twitter or Vimto
Soft drinks favourite, Vimto, is teaming up with Millions, the tiny tasty chewy sweets, for the first time to create Vimto Millions. The unique flavour will hit shelves across the country this August, just in time to boost back to
As Vimto continues to outperform the market, growing at 6.8% vs. 1.4% for the category, the popular brand has announced a nine month distribution drive for its hugely popular RTD range. Vimto is already the fastest growing brand in this
For the first time Vimto has shifted its TV ad spend online, with a significant investment into Snapchat to support the launch of its new teen-focused Vimto Remix brand. In a campaign planned and bought by MEC Manchester and with
