A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual
As the Virtual Reality (VR) race heats up, research by Worldpay, a global leader in payments, has revealed the UK is lagging behind the rest of the world when it comes to mass market acceptance of the technology.
Online retailers are turning to emerging technologies, including virtual reality, artificial intelligence and chatbots, in the race to offer best-in-class customer experience, reveals new research released by Oracle. The Oracle report, Can Virtual Experiences Replace Reality?, polled over 250 senior
Shopping centre landlord intu is taking leisure experiences in shopping centres to the next level with a virtual reality multi player family game. Christmas shoppers at intu Victoria Centre in Nottingham can step from a winter log cabin in the shopping
Creative agency, Space, has developed a virtual reality distillery tour for the world’s most awarded single malt Scotch whisky, Glenfiddich.
Asda has launched a virtual reality (VR) Halloween experience on YouTube. The video – which follows the adventures of four trick-or-treating children who wander into a haunted house – is a 360-degree video, perhaps a media first for grocery brands
A new development in virtual reality technology claims to be changing the way businesses plan, visualise and improve the retail and shopper experience. Virtual reality software company, Red Dot Square, is launching 3D interactive software, Red Dot 3D8, a retail virtual reality software platform
