The advent of virtual reality (VR) technology is predicted to fundamentally change the way we live over the coming decades. Cinemas will immerse audiences in VR movies, patients will undergo VR treatment and customers will enter the world of the
Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality (VR) experience at supermarkets and pharmacies across Australia. Designed by brand experience agency BEcause, the Gillette ProShield VR Experience aims to give Australian men an entertaining and
Technology will continue to be one of the biggest disrupting forces in the retail sector in 2017, with innovations such as Chat Bots and virtual reality finally breaking through. In 2016, we saw the time it takes to go from
Loyalty, IoT, biometrics and AR and VR are top retail trends for 2017, says Capgemini
Just Eat, the world’s leading marketplace for online food delivery, today gave a sneak peek into the future, bringing together exciting technologies in the fields of Virtual and Augmented Reality, Artificial Intelligence, self-driving delivery robots and other innovations aimed at
Creative agency, Space, has developed a virtual reality distillery tour for the world’s most awarded single malt Scotch whisky, Glenfiddich.
Asda has launched a virtual reality (VR) Halloween experience on YouTube. The video – which follows the adventures of four trick-or-treating children who wander into a haunted house – is a 360-degree video, perhaps a media first for grocery brands
