This August, Walkers is returning to screens with a heavy-weight marketing campaign across multiple platforms, pleasantly surprising consumers that Walkers Family snacks multipacks - Wotsits, Quavers, French Fries, Squares and now Monster Munch - are less than 100 calories per pack.
Walkers releases digital HFSS guide to help retailers navigate the impact of new regulations on crisps and snacks
Ahead of the new HFSS legislation coming into effect this October in England, the nation’s favourite crisps brand, Walkers, has issued a new digital HFSS guide to assist retailers in navigating the implications for the savoury snacks category. The guide
For years Walkers has sat on the sidelines and watched Brits debate about how to eat their lunchtime sandwich and packet of crisps. Launching today, the latest campaign from VCCP sees Walkers tap into the age-old debate with the launch
The nation’s booze and snack habit is official, according to a list of the UK’s top selling items, produced by global market and shopper intelligence firm IRI. The list compiled from sales data over the last 12 months (13 November to
Food and drink dominate the most liked brands amongst 16-34 year olds, accounting for seven of the top 10 and 13 of the top 20, according to a new report, Generation Y and Brand Loyalty, from w00t! Media. The report, which looks
Walkers and Muller have the highest number of promotions running across the five leading online supermarkets, according to analysis of the 10 most popular FMCG brands for the week commencing 13 May 2013 by pricing intelligence provider Profitero. Based on Kantar Worldpanel’s recent
Walkers has launched crisp packets featuring augmented reality weather forecasts, which consumers can view via a free app from Blippar. Smart phone users can download and open the free app, hover it over the packet and see the weather forecast