New venture aims to help retailers harness cloud-based mobile technology to deliver weather-triggered offers

New venture aims to help retailers harness cloud-based mobile technology to deliver weather-triggered offers

Brainstorm Mobile Solutions, a provider of multi-channel customer engagement solutions, is partnering with Weather Unlocked, which offers weather-targeting solutions and analytics, to allow businesses to create and deliver mobile marketing campaigns that change with the weather. The new service offers marketers a platform