Aon Benfield, the global reinsurance intermediary and capital advisor of Aon, is encouraging grocery retailers to consider historic weather patterns in their business plans this August Bank Holiday. Weather data analysed by Aon Benfield’s weather risk team has revealed how
New research, released today by the Met Office, has revealed that almost half of retailers and suppliers (47%) rank the weather in the top three factors external to their business, which drives consumer demand. However, a third (32%) do not
Brainstorm Mobile Solutions, a provider of multi-channel customer engagement solutions, is partnering with Weather Unlocked, which offers weather-targeting solutions and analytics, to allow businesses to create and deliver mobile marketing campaigns that change with the weather. The new service offers marketers a platform
Blue Yonder, a leading provider of predictive analytics, today announced the integration of current weather data into its SaaS solution, Forward Demand. Launched in September, Forward Demand provides accurate demand planning and precise forecasts that provide enterprises with a clear and
The Weather Channel Global Media and the Met Office are hosting a joint event today to introduce weather as an advertising category to brands and media agency executives. The event, at the Century Club in London, will include over 80
The Weather Company has announced the new appointment of David Bird as senior data analyst. Bird will report to Lindsay Wiles, strategic sales director, who leads the development and sales of The Weather Company’s data service, WeatherFX. WeatherFX gives marketers
DHL Supply Chain, a global market leader in logistics, reports the recent UK heatwave has resulted in a significant increase in the number of refreshing products being distributed across the UK. They include: Bottled water distributed increases 45% Suncream orders
Marketing events specialist, Interactions Marketing, has tied up with Google to use the search engine’s cloud solution for big data analysis plus visual analytics software to predict the impact of weather on retail sales. Using Google BigQuery and Tableau’s visual
Retailers have received a double blow to early April spending from the usual post-Easter slowdown and from the unseasonably cold weather, according to spending data from Barclaycard. Combined, it found these created a 4.8% decrease in overall spending compared to
Good weather is set to return over the weekend and retailers will be relieved they can start to sell some of the summer stock that has been sitting on shelves during the prolonged winter. However, most consumers think summer may
Digital weather service, The Weather Channel, has appointed Lindsay Wiles to the new position of strategic sales director to lead the development and sales of its new weather data service, WeatherFX, to marketers within the UK. According to The Weather
The Co-operative Food is relaxing its rules to allow smaller or misshapen fruit and vegetables onto its shelves to help support British farmers and growers following one of the worst summers on record. The dreadful summer weather has devastated harvests
Bad weather is compounding problems for retailers but it is not the root cause, according to Matthew Kentridge, principal in the retail practice of global management consultancy AT Kearney “The tendency of retailers and analysts alike to blame poor retail performance
As Met Office figures confirm last month was the wettest April on record, global retail technology provider, Torex, says retailers can adapt to unexpected changes in weather with good merchandise planning systems. Charlotte Kula-Przezwanski, global enterprise practice lead, Torex, said:
Emmanuel Hembert, principal at the retail practice of global strategy consultancy AT Kearney, urges caution despite the jump in April retail sales. “As with last month’s figures, the jump in retail sales figures of 5.2% in April should be read
