Webtrends, a leading provider of digital marketing solutions, today announced that one of the Netherlands leading holiday accommodation providers, Roompot, has adopted Webtrends Streams to tackle basket abandonment, with impressive results. Like many organisations, cart abandonment was resulting in lost online sales for Roompot, but it had no definitive strategy
New research released today by Webtrends looks at British attitudes towards data sharing in 2014. It reveals that, despite common perceptions of ‘Big Brother’, UK consumers are surprisingly relaxed about sharing their data with businesses. More than half of Britons (58%) say
Leading UK fashion website, ASOS, has taken its online wardrobe to foreign shores in the past year launching country-specific websites in the US, France and Germany. Localised websites have contributed to a 142% growth in international sales, and ASOS credits Webtrends for providing it with vital
Fashion retailers Urban Outfitters and French Connection and multi-channel marketplace, Play.com, have linked up with analytics company, Webtrends, to manage their social, mobile and web presence; and measure the performance of online marketing campaigns. Despite current economic challenges, retail is one
Top global brands including McDonald’s, Microsoft, Vodafone and China Mobile are using Webtrends to measure and improve their online, mobile and social presence, according to the analytics company. The brands, which feature in the top 10 brands globally in the
Web analytics company Webtrends claims some of the UK’s savviest web brands, including Moneysupermarket, Laterooms.com, Flybe, AllSaints, Urban-Outfitters, The Digital Property Group and Phones4U, have adopted its Optimize tool to improve the performance of their websites and internet marketing campaigns.