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Weetabix On The Go launches 1-litre pack to assist with family morning rush hour

Weetabix On The Go launches 1-litre pack to assist with family morning rush hour

The UK’s No. 1 breakfast drink, Weetabix On The Go, is targeting busy families at home and helping to meet shoppers’ needs for value with the introduction of a Family Pack range. The 1-litre family cartons are available in its

25/11/2021 | Cereals, Product Time | Read More
Weetabix On The Go announces launch of Caffé Latte variant

Weetabix On The Go announces launch of Caffé Latte variant

Weetabix On The Go, the UK’s No. 1 breakfast drink , has announced the launch of a new Caffé Latte variant. The limited-edition flavour will be available in convenience and wholesale from March 2021, with grocery listings from July.

16/03/2021 | Dairy products, Product Time | Read More
Weetabix On The Go drives impulse purchases with new price-marked packs

Weetabix On The Go drives impulse purchases with new price-marked packs

Weetabix On The Go, the UK’s No. 1 breakfast drink, has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category.

03/11/2020 | Cereals, Product Time | Read More
Weetabix On The Go introduces new 100% recyclable bottles

Weetabix On The Go introduces new 100% recyclable bottles

Weetabix On The Go, the UK’s No. 1 breakfast drink, has redesigned its bottles to make them 100% recyclable so that the bottle, cap and sleeve can now all be recycled together – ensuring it’s a quick, easy and convenient

06/10/2020 | Cereals, Product Time | Read More
Weetabix On The Go appoints new marketing manager and plans summer TV campaign

Weetabix On The Go appoints new marketing manager and plans summer TV campaign

Weetabix On The Go, the UK’s No. 1 breakfast drink, has appointed Charlotte Hunt as its new marketing manager, to support brand growth as part of Weetabix’s £11m marketing push.

01/07/2020 | People | Read More
Emma Varlow appointed general manager of Weetabix On The Go

Emma Varlow appointed general manager of Weetabix On The Go

Weetabix Food Company has appointed Emma Varlow as general manager of Weetabix On The Go to help take the brand on the next stage of its journey – increasing penetration and ensuring On The Go continues the success its had

06/02/2019 | People | Read More
Weetabix On The Go Kids teams up with Activate Camps for summer giveaway

Weetabix On The Go Kids teams up with Activate Camps for summer giveaway

Weetabix On The Go Kids has joined forces with Activate Camps, the leading provider of active childcare across the UK, to giveaway 5,000 cartons to children throughout the summer holidays.  The drinks will be distributed at 250 Activate Camps across the

14/08/2018 | Manufacturer news | Read More
Weetabix On The Go unveils new kids range in grocery stores

Weetabix On The Go unveils new kids range in grocery stores

Weetabix On The Go Kids, a new drinks range aimed at 5-10-year olds, has launched in grocery stores in three delicious flavours; Strawberry, Banana and Chocolate. The Weetabix On The Go Kids drinks provide the equivalent energy, fibre and protein of

04/04/2018 | Cereals, Manufacturer news, Product Time | Read More
Weetabix to launch pay-by-picture shopping initiative in partnership with Boots

Weetabix to launch pay-by-picture shopping initiative in partnership with Boots

Weetabix claims it will make retail history at 7.15pm (BST) tonight (22 April 2013) by broadcasting an advertisement encouraging people to take a picture of its Weetabix On The Go biscuit on their smart phones, which can be used to

22/04/2013 | Retail News | Read More

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