Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
Weetabix, the UK’s number one breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector.
Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover.
Weetabix launches ‘Wheat Art’ competition to celebrate 10th harvest under the Weetabix wheat protocol scheme
Weetabix has renewed its commitment to its industry leading ‘wheat protocol’. This comes ahead of the 10th harvest under the scheme, which promotes sustainable farming practices.
Weetabix, the nation’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period.
The Weetabix Food Company has appointed Gareth Turner as Head of Brand - Weetabix, to lead the long-term brand strategy for the nation’s favourite cereal, the Weetabix brand and its portfolio.
Major FMCG brands Weetabix and HiPP Organic have signed up to ecommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.
Weetabix, the nation’s favourite cereal brand, has announced its Weetabix Crispy Minis range has undertaken a sugar reduction and will be supplemented with Vitamin D2. The nutritional improvements mean the Weetabix brand will continue to lead the way on best
Weetabix, the nation’s favourite cereal brand, is launching a disruptive campaign with their retail partners, extending the famous ‘Have You Had Your Weetabix?’ campaign into an activation that aims to drive strong sales and category value of £10 million. The
Weetabix is pleased to confirm that following the earliest Northamptonshire harvest in its 85-year history, it will once again be able to meet its commitment to sourcing all of its Weetabix wheat from British farms within 50 miles of its
Weetabix has been shortlisted for the IPA Effectiveness Awards 2018, passing through a rigorous first round of judging for the return of its ‘Have you had your Weetabix?’ campaign, which helped the brand return to growth and surpass £150m in
Weetabix Food Company is delighted to announce its official support for two fantastic charities – FareShare UK and GroceryAid. To kick off the organisation’s support, Weetabix held its first ‘Charity Month,’ in April, which saw the company’s workforce raise over
Weetabix has announced three winners of its ‘Win a Van’ competition which ran for six weeks at the start of this year in Bestway, Landmark and Today’s Group wholesale depots.
Weetabix Food Group, home of the nation’s favourite cereal brand, has announced the appointment of Colm O’Dwyer as commercial director UK & Ireland. O’Dwyer will be responsible for leading the sales, trade marketing and category management team to deliver profitable growth
Weetabix has announced a twist on its successful Weetabuddies campaign, with a new ‘£5 Off Fruit’ promotion that will be available across its 48 and 72 yellow boxes. The on-pack promotion will run from 2 January 2018 until 28 March 2018
Following the claim from Action on Sugar that branded cereal manufacturers are deceiving the British public, the nation’s most popular breakfast cereal, Weetabix has reminded customers it has all-green traffic lights on its Weetabix Original, Weetabix Protein and Ready Brek
Weetabix, the nation's biggest breakfast cereal brand, has signed up to Red Tractor Assurance (RTA) to further reinforce its commitment to sourcing quality, traceable and locally sourced wheat. From this month, the Red Tractor logo will feature on all Weetabix
A prestigious line-up of packaging and brand professionals has been unveiled by Easyfairs, show organisers of Packaging Innovations, Empack and Label&Print, for its Learnshops programme. Keynote speakers include Weetabix, Innocent Drinks, Kraft Heinz, Britvic, Taylors of Harrogate, John Lewis, Wilkos,
Kewill, a leading provider of innovative software for supply chain execution, today announced it is working with the Weetabix Food Company to replace its existing UK client side electronic data interchange (EDI) infrastructure to improve trading partner communications of commercial
Weetabix claims it will make retail history at 7.15pm (BST) tonight (22 April 2013) by broadcasting an advertisement encouraging people to take a picture of its Weetabix On The Go biscuit on their smart phones, which can be used to