Weetabix has continued its investment in the cereal category with a new on-pack promotion, offering a host of football prizes and epic money-can’t-buy experiences with national team players. The promotion is part its long-term partnership with the home nations’ respective
The UK’s number one breakfast cereal, Weetabix , has announced the launch of new Weetabix Melts. The soft centred crunchy bites come in two delicious flavours - milk and white chocolate - and will be available in wholesale and grocery
The UK’s number one breakfast cereal, Weetabix, has seen a surge in sales of their Weetabix Original cereal with Sainsbury’s reporting an uplift of 15% since Tuesday.
The UK’s number one breakfast cereal, Weetabix, is returning to TV screens with a topical and light-hearted New Year creative. The campaign will encourage the nation to start the day right with versatile, inspirational recipe ideas and will feature the
Weetabix has partnered with local charity Food4Heroes to ensure that 1,000 people in need in Northamptonshire can tuck into a delicious three-course meal on Christmas Day.
Weetabix Food Company has reduced its plastic use by 6% in the last year, with 92% of its packaging now fully recyclable.
Weetabix and The FA encourage nation to ‘Eat Well, Live Well, Play Well’ in new football partnership
Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s favourite cereal become the Official
Weetabix Food Company today announces its commitment to support Marcus Rashford’s Child Food Poverty Task Force. The company behind the nation’s favourite breakfast cereal is endorsing the campaign’s policy requests for the expansion of the free school meals scheme. This
Weetabix Food Company has partnered with charity Magic Breakfast to provide healthy school breakfasts to hungry children in areas across England and Scotland. Weetabix is providing food donations as well as covering the delivery costs to the charity’s 480 partner
Nearly half of UK shoppers actively looking for locally sourced items in the supermarket, Weetabix reports
A new survey commissioned by Weetabix has found that that almost a third of UK consumers admit the Covid-19 pandemic has made them realise how important locally sourced products are to the UK economy, with 48% of Brits actively looking
Weetabix, the UK’s number one breakfast cereal brand, is partnering with Deliveroo to bring tasty ‘Any-Which-Way-A-Bix’ creations direct to consumers for the first time.
Weetabix delivers cheque for £10,000 plus hampers, goody bags and product to nurses and staff at Cransley Hospice
To fundraise the incredible £10,000 over the past year, the staff at Weetabix held baking competitions, flash mobs, treasure hunts, bingo evenings and even a summer fundraising event with a giant Weetabix. Representatives from Cransley Hospice Trust also joined in
Weetabix Protein is launching two new digital-only adverts to increase awareness of its Protein portfolio and tap into the growing number of people going online for fitness activities.
Weetabix is working closely with its local farmers to keep production going for the nation’s favourite cereal during Covid-19.
Weetabix, the UK’s number one breakfast cereal, has unveiled its winning advert as part of The People’s Ad Break, which invited ITV Viewers to recreate and star in their very own commercial.
Weetabix Food Company has sent a message of thanks to its partners following increased demand. A spokesperson for the company said: "We’re extremely proud and grateful to our extraordinary Weetabix Food Company employees, suppliers and retail partners who are working
Weetabix, the UK’s number one breakfast cereal, has joined forces with Luke Campbell MBE, the British professional lightweight boxer and former Olympic and Commonwealth gold medal winner. Campbell will lead the Weetabix Protein Youth Challenge, a new initiative to encourage
Weetabix has published a new Sustainability Review, which sets out what the company is doing to improve on its environmental achievements and ensure it is meeting the highest sustainability standards in the industry.
Weetabix, the UK’s number one breakfast cereal, has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge.
Weetabix, the UK’s number one breakfast cereal brand, is unveiling a brand-new TV advert as part of its £11million multi-channel marketing push, as it continues to evolve its award-winning ‘Have You Had Your Weetabix’ campaign.
Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
Weetabix, the UK’s number one breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector.
Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover.
Weetabix launches ‘Wheat Art’ competition to celebrate 10th harvest under the Weetabix wheat protocol scheme
Weetabix has renewed its commitment to its industry leading ‘wheat protocol’. This comes ahead of the 10th harvest under the scheme, which promotes sustainable farming practices.
Weetabix, the nation’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period.