According to e-commerce experts Wunderman Thompson Commerce, overall spend during the Black Friday peak period (Friday November 12 to Monday November 29) is expected to hit £6.25bn in 2021 with shoppers on the hunt for deals earlier to avoid the last-minute Christmas rush.
Despite online spend soaring over the pandemic, Wunderman Thompson Commerce’s B2B Future Shopper Report 2021– which surveyed over 600 B2B buyers across the UK, US and China and launching today at Transform 21: Retail Futures event – has revealed that
With bricks-and-mortar stores closed for almost a year, new research reveals that over three-quarters (78%) of UK and US consumers would not have been able to indulge their love of luxury without online shopping.
Q4 2020 will see one of the longest and most competitive periods of discounting that British retail has ever experienced, with more deals over a longer period, vying for a share of decreasing consumer spending.
New research by Wunderman Thompson Commerce has revealed that over half (57%) of businesses believe their current commerce platform will only support them for the next 12 months.
New research by Wunderman Thompson Commerce reveals that fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry.
Research conducted by Wunderman Thompson Commerce has revealed that, in the rush to reach vulnerable consumers during lockdown, brands and retailers must not forego the near half (44%) of millennial consumers who now prefer their online purchases to be digital
Half of millennials prefer purchases to be instantly downloadable, research shows
