Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday season. And increasingly, they’re leaning into videos and inspirational imagery to help them decide. Video has
Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the help of augmented reality, trying on lipstick, once only possible in-store, can be done virtually on
Asda has launched a virtual reality (VR) Halloween experience on YouTube. The video – which follows the adventures of four trick-or-treating children who wander into a haunted house – is a 360-degree video, perhaps a media first for grocery brands
A new YouTube TV channel launched by Sales Commando, one of the world’s leading sales training organisations, is set to bring career changing advice, hints and tips into the homes and offices of sales professionals worldwide – and all for
Becoming a father is a significant and transformative experience; 82% of men globally believe that having a child changes the way they think about what it means to be a man. The modern man cherishes his dual role of provider
Tesco has partnered with SORTEDfood, one of the world’s largest social media cookery channels, to help inspire a new generation to fall in love with cooking and food. According to the retailer the partnership, which is a media first, will
Pizza Hut Restaurants is launching a digital marketing campaign featuring comedian Paddy McGuinness and a series of online sketches. McGuinness’s role at Pizza Hut Restaurants, which has 330 huts across the UK, is designed to help inject some fun and
In a new opinion column on Retail Times, Stephen Dunnigan, country manager, UK and Ireland, at business intelligence firm, MicroStrategy, claims retailers can make more effective use of Facebook with a data-driven approach Facebook has been a key marketing tool
Search Engine Optimisation (SEO) company Hit Search, reports it is focusing its services to online fashion retailers enabling them to take advantage of current online trends. The emergence of platforms such as Google+ and Video Search, Facebook local search listings,
The Food and Drink Federation (FDF) has launched a digital campaign aimed at inspiring 16-18 year olds to consider a role in food and drink manufacturing. The Taste Success campaign includes three YouTube videos featuring young food heroes, created by
The UK’s top 25 retailers are largely unresponsive when it comes to engaging on social media channels, according to a study from internet consultancy and technology company Auros. Despite retailers making a clear investment in social media, with four in
Samsung has launched a marketing campaign for its new tablet computer, Galaxy Tab, and is claiming a UK first by advertising on YouTube’s mobile site. The campaign will run across in-game advertising with Playstation, reach blocks on Facebook, online search
Starbucks is poised to become the world’s first consumer brand to achieve 10m fans (or ‘likes’) on Facebook – or on any single social network, according to the London-based social media metrics company Famecount. At 10am GMT Starbucks had 9,983,738 fans
Lady Gaga is the most popular musician online, according to a new Music Chart, which ranks music stars based on their social media popularity. The rankings from London-based social media metrics company, Famecount, reveal Lady Gaga has a following of
