Taste Victory: Victor’s Drinks brings the party with world’s first 48-hour cider and ale-making kits


Daring to push the boundaries by being the first brand to send cider to outer space, Victor’s Drinks takes another world first with its launch of the 48-hour “make it yourself” kits – bringing the party to the masses and offering taste, achievement and simplicity, all packaged up in a box.

Providing beer and cider fans with an alternative to the traditional home brewing method, Victor’s Drinks is known for doing things differently and its new kits raise a glass to the competition, providing the whole kit and caboodle for making a variety of ciders and real ales in just two days.

Giving wannabe brewers with the smallest of patience a chance to impress friends with a taste of something they’ve made couldn’t be simpler – 18 pints of warm water and the sachet of yeast provided is all that’s needed to enjoy 20 pints of glorious cider or real ale in just 48 hours. The box even features a handy funnel to keep it dry at all times.

Victor’s Drinks has launched a variety of new easy to make drinks perfect for a lazy summer day or a good evening knees-up with friends, including crisp and refreshing ciders flavoured with apples, pears or mixed berries and uncomplicated ales, pale and dark – both full of flavour.

Ralph Broadbent, managing director at Victor’s Drinks, said: “Our 48-hour kits are designed to be simple and provide a new solution for consumers who are looking for more than a standard RTD product, but don’t have the patience or time to commit to home brewing kits. All they need to do is add water and yeast – the box does the rest!”

Kits are available to purchase in 10 or 20-pint volume and now include a mulled cider released specifically for the festive season, priced at £15.99 and £24.99 respectively. It’s available in over 130 stockists nationwide, including Debenhams and Wilko’s from 20th July, and online now at www.victorsdrinks.com.