Will Broome, CEO of retail fintech app Ubamarket, discusses how nimble technologies are essential for recovery post-COVID
2020 has been a year full of uncertainty for the UK, with Coronavirus-induced lockdowns causing drastic fluctuations in consumer behaviour as well as the need to implement solutions that allow almost every industry to evolve to the current climate. The need for technology has undoubtedly become clearer throughout this time, with the increasing prevalence of online zoom calls, online deliveries and in-app payments.
With the high street and retail sectors suffering in particular, there is a need for a much stronger technological presence to adapt to a future designed by Coronavirus. The Ubamarket app features a range of AI-backed features, which dramatically enhances the shopping experience and ushers in a new age of physical retail. It is the only tech of its kind to increase purchases and secure more footfall for high street retailers.
Here are some of Ubamarket’s features that we expect to revolutionise the retail sector in 2021:
Ubamarket guides customers around the store to products they have saved on their personal shopping list. This allows customers to reduce their spending, while also hugely reducing their shopping time; which may be necessary in order to follow social distancing measures.
Customers can scan products on shelves as they shop and then check-out and make payments in-app, completely bypassing any queues and remaining contact-free.
The app can now approve the customer for products which would typically require an age check with no need for assistance by store managers or cashiers (subject to the customer having uploaded a valid form of ID), again helping customers to remain contact-free.
Automatic loyalty points
Ubamarket’s app offers exclusive access to deals and offers reserved for app users, and customers automatically collect loyalty points at their local stores
Dietary and allergen sensitive shopping
Customers receive dietary andallergen alerts for every product and can shop according to dietary or allergen requirements, reducing the need to approach members of staff, and helping to stay contact-free
Environmentally conscious shopping
In order to help customer and retailers shop more sustainably, the app provides information on which packaging can and can’t be recycled in a customer’s shop, and will summarise the environmental footprint of the overall shop at checkout with the Plastic Alerts feature.
Will Broome, founder and CEO of Ubamarket, has commented on the evolution of technology in the retail arena, and the different trends we can expect to see in a future designed by Coronavirus: “It cannot be denied that Covid has had adverse impacts on the retail sector, completely transforming the shopping experience. As we move into this new era, it cannot be denied that technology is absolutely paramount to help us adapt, and it is important that we are able to confidently rise to the challenge.
These trends are bound to become more prevalent moving forwards, as it cannot be denied that the implementation of technology holds the key to building a future of retail that supports our new shopping habits whilst also helping retailers to safeguard themselves against future cases of irregular consumer behaviour. Retail tech offers an all-encompassing solution; in Ubamarket’s case in the form of a simple app; which can put consumers in control, doing away with the need for time-consuming queues, unhygienic checkouts, and confusion about where products are and whether they are in stock. By building lists off-site and checking stock before entering the store, retail technology can help reduce necessary queues before consumers travel to the outlet. It remains to be seen how the sector will fare beyond Coronavirus, but retail technology is sure to play a significant role.”